Why Partnering with Yoga Retreat Leaders Could Be Your Hotel's Most Profitable Move Yet

🌎🧘🏼The Surprising Shift in Yoga's Global Reach

Somewhere in the world today, a bright-eyed, bushy-tailed yoga teacher is waking up to a big realization: the real money isn’t in teaching classes; it’s in leading retreats at breathtaking destinations around the world.

For yoga instructors and wellness professionals, hosting retreats has become a powerful way to deepen their connection with students and elevate their earnings. And for hotels? This could be one of the most lucrative partnerships in the hospitality industry.

The wellness tourism market is surging, and yoga retreat leaders are a huge part of that wave. Globally, wellness tourism was valued at over $1 trillion in 2022 and continues to rise. More than ever, people are craving experiences that recharge both mind and body—and they’re willing to pay top dollar for it.

🤩Why Yoga Retreat Leaders are Every Hotel’s Dream Guest

Think about this: one yoga retreat leader can bring dozens of guests to your property for a multi-day stay, filling rooms, spa appointments, and dining tables. And unlike regular guests, retreat-goers are likely to be highly engaged, spending extra on local excursions, wellness amenities, and food and beverage offerings.

Let’s break it down:

🧘🏽‍♀️The Yoga Retreat Leader Effect

• Average Retreat Group Size: According to wellness travel experts, most yoga retreat leaders bring groups of around 10-25 participants per retreat.

• Length of Stay: The average yoga retreat lasts 5-7 days, translating into extended room bookings and deeper guest engagement.

• Increased Spend Per Guest: Wellness tourists spend approximately 53% more than the average international tourist—and that's just on the room rate (Global Wellness Institute, 2021).

💵💵💵The Financial Impact of Partnering with Just One Yoga Retreat Leader

Now for a little math pop quiz:

1. Scenario One: A yoga retreat leader brings 20 people to your hotel, each staying for a week. If you offer them a nightly rate of $250 USD, that one retreat can generate $35,000 in revenue—just from room bookings alone.

2. Scenario Two: If that same retreat leader loves your property and decides to host four retreats with you each year, that single partnership now brings in $140,000 annually. And that’s just from room revenue! Imagine the added value of these guests purchasing meals, spa services, excursions, and more.

💰💰💰Just one yoga retreat leader relationship can be worth a small fortune to your hotel—yet, many properties are overlooking this profit source entirely.

📈Why Wellness Tourism Keeps Growing—and Why You Should Pay Attention

Wellness tourism isn’t just a trend; it’s an industry phenomenon that’s still growing. With more people seeking well-being in every aspect of life, the demand for yoga and wellness retreats shows no signs of slowing down. Here are some recent stats to consider:

• Market Size: The global wellness tourism market is projected to grow at a 7.5% compound annual growth rate, reaching $1.66 trillion by 2030 (Global Market Insights, 2023).

• Growth of Yoga Practitioners: In the U.S. alone, yoga is practiced by over 36 million people, with more seeking opportunities to deepen their practice in retreat settings.

• Increased Interest in Wellness: Studies show that wellness tourism experiences attract travelers who are willing to spend more on personalized, meaningful experiences than on traditional vacations (Skift Research, 2023).

As wellness tourism skyrockets, missing out on partnerships with retreat leaders isn’t just leaving money on the table—it’s practically ignoring an invitation to cash in on the wellness boom.

💎The Benefits of Attracting Yoga Retreat Leaders to Your Hotel

Partnering with yoga and wellness retreat leaders doesn’t just drive more bookings; it fosters a whole new brand of loyal guests who see your hotel as their go-to retreat destination. Here are a few reasons why every hotel should be focused on attracting these leaders:

• √√√ Repeat Bookings: Once a retreat leader finds a hotel that meets their needs, they’re likely to return—and bring more guests.

• Built-in Marketing: Every time a retreat leader posts about your property, you’re getting free exposure to their audience of wellness enthusiasts.

• Elevated Guest Experience: Retreat guests are highly engaged and typically have a positive impact on the hotel’s overall ambiance. They create an atmosphere of mindfulness and relaxation that other guests also appreciate.

🤝Meet Your New Partner in Profits: The Yoga Retreat Leader

The yoga retreat leader is a partner who can amplify your revenue and help position your hotel as a premier wellness destination. Instead of traditional marketing and advertising, which can be costly, attracting retreat leaders means tapping into a network of trusted influencers who bring dedicated, high-value guests to your doorstep.

If you’re ready to start building profitable relationships with yoga and wellness retreat leaders, it’s time to dive into our complimentary Yoga Retreat Riches Playbook. This playbook walks you through the essential strategies for attracting retreat leaders, without relying on paid ads. Click "Playbook" below to access your free copy and learn how to turn yoga retreats into a million-dollar revenue stream for your hotel.

🤳🏽Ready to Start Attracting Yoga Retreat Leaders using Instagram?

Click Playbook to get started with the Yoga Retreat Riches Playbook, your free guide to bringing wellness retreat bookings to your hotel, boosting occupancy rates, and elevating your property as a wellness destination.

Marketing To Wellness Groups Is Different Than Other Groups - Crucial Advice For Hotels

Marketing and selling to wellness groups requires a fundamentally different approach compared to other segments like government, family, or corporate groups.

In the dynamic landscape of wellness tourism, understanding the nuances of how to attract these specific groups is crucial for hotels. This blog post highlights the importance of crafting a Unique Selling Proposition (USP), creating tailored offers, and developing specialized marketing copy to effectively reach wellness groups.

“With the wellness tourism market potential to reach USD 2.1 trillion by 2030, hotels that effectively cater to this segment can tap into a rapidly growing and lucrative market. The distinct needs and preferences of wellness tourists require a specialized approach, emphasizing the need for expertise in wellness tourism marketing and sales”

1. Understanding the Wellness Tourism Market

Wellness tourism is not just about selling a destination or a room; it's about selling experiences and transformations. Unlike government or corporate groups that may prioritize practical aspects like location, facilities, and cost-effectiveness, wellness groups seek environments that promote health, tranquility, and rejuvenation. This market is driven by factors like authenticity, holistic health, and personalized experiences.

2. Crafting a Unique Selling Proposition (USP)

Creating a USP for wellness groups involves understanding what sets your hotel apart in terms of wellness offerings. Is it your location, exclusive wellness programs, renowned instructors, or unique therapeutic treatments? Your USP should resonate with the ethos of wellness travelers who are looking for more than just a place to stay; they seek a sanctuary that aligns with their wellness goals.

3. Tailoring Offers and Packages

The packages and offers for wellness groups should be designed to cater to their specific needs. This might include wellness retreat packages, holistic health programs, detox diets, yoga and meditation workshops, and more. Unlike family or business travelers, wellness tourists are looking for a transformative experience. Therefore, the packages should be curated to reflect a journey towards rejuvenation and health.

4. Specialized Marketing Copy

The language and imagery used in marketing to wellness groups should reflect the essence of tranquility, health, and wellbeing. The copy should evoke emotions and paint a picture of the serene and restorative experience that awaits them. It’s not just about the features of the hotel but about the overall experience and the benefits that the wellness traveler will gain.

5. The Importance of Expertise

Given the uniqueness of this market segment, it’s beneficial to work with someone who understands wellness tourism and has a proven track record of guiding hotels in marketing and selling to wellness groups. An expert in wellness tourism marketing can provide invaluable insights into the preferences and behaviors of wellness travelers, helping to craft a strategy that resonates with this audience.

Marketing to wellness groups is an art.

Marketing to wellness groups requires a nuanced approach that understands their unique preferences and motivations. By focusing on creating a strong USP, tailoring offers, and using specialized marketing techniques, hotels can effectively attract and retain this lucrative market segment. If you’re looking to tap into wellness tourism but need expert guidance, consider reaching out for a complimentary consultation. We’ll show you how to add an extra $1 Million + in hotel revenue from wellness groups. Experts in this field can show you how to effectively market and sell to wellness groups, potentially adding significant revenue to your hotel’s bottom line.

33 Wellness Groups Your Hotel Can Target for Major Revenue Boosts

In the burgeoning field of wellness tourism, identifying the right type of wellness groups to target is crucial for hotels looking to capitalize on this lucrative market. Here’s a comprehensive list of 33 different types of wellness groups your hotel can focus on. Remember, the key is to understand your hotel's capabilities to serve these groups and choose those that align with your offerings, ensuring a match made in heaven that leads to five-star reviews and repeat bookings.

“The global yoga tourism market, a significant part of this industry, was valued at USD 154.11 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2022 to 2030, reflecting the potential for hotels to capitalize on this trend”

— Grand View Research

1. Yoga Retreats: Offer tranquil spaces for yoga sessions.

2. Meditation Groups: Ideal for hotels with serene environments.

3. Martial Arts Camps: Spaces for training and practice.

4. Fitness Bootcamps: Utilize gym and outdoor spaces.

5. Cycling Clubs: Great for hotels with scenic bike paths nearby.

6. Running Groups: Leverage local trails and tracks.

7. Healthy Eating Workshops: Utilize your hotel's kitchen and dining areas.

8. Surf Retreats: Use your proximity to the ocean or a surf park.

9. Spa and Beauty Groups: Utilize your on-site spa for retreats.

10. Detox and Cleanse Groups: Offer programs with health-focused meals.

11. Stress Management Retreats: Focus on relaxation and mindfulness.

12. Pilates Retreats: Require minimal space and equipment.

13. Dance Therapy Groups: Fun and therapeutic for guests.

14. Nature Immersion Retreats: Ideal for hotels near natural settings.

15. Ayurveda Retreats: Traditional Indian wellness practices.

16. Spiritual Healing Retreats: Focus on holistic well-being.

17. Corporate Wellness Retreats: Target business clients for team building.

18. Art Therapy Retreats: Combine creativity with wellness.

19. Eco-Wellness Groups: Eco-friendly practices and nature activities.

20. Mindfulness Retreats: Mindful practices in a peaceful setting.

21. Senior Wellness Groups: Tailored to the needs of older adults.

22. Women's Wellness Retreats: Focus on women's health and empowerment.

23. Men’s Wellness Retreats: Targeted programs for men's health.

24. Family Wellness Retreats: Activities for all ages.

25. Couples’ Wellness Retreats: Romantic and health-focused escapes.

26. Adventure Wellness Groups: Combine adventure sports with wellness.

27. Music Therapy Retreats: Utilize the power of music for healing.

28. Holistic Health Retreats: A broad approach to wellness.

29. Therapeutic Writing Workshops: Focus on writing for mental health.

30. Qigong and Tai Chi Retreats: Traditional Chinese wellness practices.

31. Recovery and Addiction Retreats: Supportive environment for recovery.

32. Health and Wellness Education Seminars: For health enthusiasts.

33. Digital Detox Retreats: Encourage disconnection from technology.

Each of these group types presents a unique opportunity to attract specific clientele and offer tailored experiences. By focusing on these niche markets, your hotel can easily add an extra $1 million or more in revenue.

Getting Started To target these wellness groups effectively, download our free "Hotel Playbook to make an extra $1 Million + from wellness groups this year." This guide will help you identify the best strategies to attract these groups to your hotel.

Understanding which wellness groups to target is just the first step.

For personalized assistance in crafting the perfect wellness tourism strategy for your hotel, reach out to us for a complimentary consultation. Let us help you transform your hotel into a wellness destination that's not just profitable but also highly sought after by wellness enthusiasts.

The High Spending Power of Wellness Tourists: What They Seek in a Destination

The wellness tourism market is not just a lucrative sector; it's a gold mine for hotels looking to capitalize on the high spending power of wellness tourists.

In this blog post, we'll delve into the statistics that underscore this spending power and explore what wellness tourists look for in a destination and hotel, along with insights into their decision-making process.

“Wellness tourists are not your average travelers; they tend to spend more. This segment accounts for about 18.7% of all tourism expenditures, which is disproportionately high compared to their overall number of trips. This spending trend indicates that wellness tourists are willing to invest in high-quality, unique experiences, which hotels can provide. By developing tailored wellness offerings, hotels can attract this high-value market segment, leading to increased revenue per guest and higher overall profitability.”

1. The Spending Power of Wellness Tourists

Recent statistics reveal that wellness tourism is on a remarkable growth trajectory, projected to reach a staggering $1 trillion by 2024. More importantly, wellness tourists are known for their high spending habits. They account for nearly 18.7% of all tourism expenditures, which is significant considering they make up only a fraction of total tourists. International wellness tourists, on average, spend 41% more than the typical international tourist, while domestic wellness tourists spend an astounding 175% more than the average domestic tourist. These figures highlight the potential revenue benefits for hotels that can attract this lucrative segment.

2. What Wellness Tourists Look for in a Destination

Wellness tourists are not just after any vacation; they seek transformative experiences that promote health and wellbeing. Key elements they look for include:

• Natural and Serene Environments: Locations that offer tranquility and connection with nature are highly prized.

• Quality Wellness Facilities: State-of-the-art spas, yoga studios, and meditation centers are essential.

• Authentic Wellness Experiences: Traditional and local wellness practices are often more appealing than generic treatments.

• Healthy Dining Options: Nutritional, organic, and locally-sourced food options are a must.

• Sustainable and Eco-Friendly Practices: Environmentally conscious facilities resonate well with this group.

3. Decision-Making Factors for Wellness Tourists

The decision-making process for wellness tourists often involves:

• Online Research and Reviews: They rely heavily on online reviews and testimonials.

• Social Media Influence: Instagrammable spots and social media recommendations play a crucial role.

• Unique and Customizable Packages: Personalized experiences that cater to individual health and wellness goals are attractive.

• Wellness Expertise and Reputation: Hotels with a proven track record or partnerships with well-known wellness experts have an edge.

• Value for Money: Despite their willingness to spend more, wellness tourists still look for value in their experiences.

4. Differentiating Your Hotel with a Unique Selling Proposition (USP)

In a competitive market, it's crucial to differentiate your hotel. Developing a Unique Selling Proposition (USP) can help your property stand out. Whether it's a unique wellness program, exclusive local experiences, or exceptional service standards, your USP should resonate with the specific desires of wellness travelers and reflect your hotel's strengths. Tailoring your offerings to create a memorable and distinct experience is key to attracting this high-value segment.

The spending power of wellness tourists presents a significant opportunity for hotels.

By understanding their preferences and offering unique, tailored experiences, you can tap into this profitable market segment. If you're looking to differentiate your hotel and add an extra $1 million or more to your revenue with wellness groups, we invite you to reach out to us for a complimentary consultation. Let's explore how we can enhance your hotel's appeal to wellness travelers and maximize your revenue potential.

3 Reasons To Not Postpone Creating A Wellness Tourism Strategy For Your Hotel

The wellness tourism industry is on a steep upward trajectory, presenting a golden opportunity for hotels to capitalize on this lucrative market. Here are three compelling reasons why your hotel should immediately start creating a wellness tourism strategy:

“...wellness trips now account for a considerable portion of overall tourism expenditures – about 18.7%, which is nearly one in five total travel dollars spent. This highlights the higher spending power of wellness tourists compared to regular tourists. ”

1. Rapid Market Growth and Financial Potential

The wellness tourism market is not just growing; it's booming, with projections indicating it will cross the $1 trillion mark in 2024. This growth is set to continue, with forecasts suggesting the market could more than double by 2027, reaching $1.4 trillion. For hotels, this represents a significant financial opportunity. By positioning themselves in this thriving market, hotels can tap into a wealth of potential revenue. With wellness trips now accounting for nearly one in five of all tourism expenditures, hotels have a chance to attract a segment of travelers who are willing to spend more on their experiences, directly impacting the bottom line positively.

2. High Spending Power of Wellness Tourists

Wellness tourists are not your average travelers; they tend to spend more. This segment accounts for about 18.7% of all tourism expenditures, which is disproportionately high compared to their overall number of trips. This spending trend indicates that wellness tourists are willing to invest in high-quality, unique experiences, which hotels can provide. By developing tailored wellness offerings, hotels can attract this high-value market segment, leading to increased revenue per guest and higher overall profitability.

3. Global Shift Toward Health and Wellness

The increasing focus on health and wellness globally is driving the demand for wellness tourism. With North America being the largest market and Asia Pacific regions, including China, India, Japan, and South Korea, predicted as the fastest-growing, the scope for expansion in this sector is vast. This shift is not just a fleeting trend; it reflects a deeper change in consumer preferences towards spending on health and wellness experiences over traditional areas like fashion. Hotels that adapt to this shift and integrate wellness into their offerings are positioning themselves to meet the evolving demands of modern travelers.

The current landscape of the wellness tourism market presents an unmissable opportunity for hotels. With its rapid growth, the high spending power of wellness tourists, and the global shift towards health and wellness, now is the ideal time for hotels to develop a wellness tourism strategy. This move will not only help in capturing a significant share of this booming market but also ensure long-term sustainability and profitability in an increasingly competitive industry.

Be sure to download your free copy of "Group Revenue Riches - A Hotel Playbook to make an extra $1 Million + from wellness groups this year" here.

Hiring the right wellness tourism expert is a critical step in ensuring your hotel successfully taps into the wellness market. By finding someone who aligns with your brand, understands the nuances of the industry, and can deliver creative and effective strategies, you can make your hotel a preferred destination for wellness groups. If you're ready to explore the potential of wellness tourism but need expert guidance, reach out to us at Coconut Creative Agency. Let's collaborate to elevate your hotel into a wellness retreat haven.

Navigating the Wellness Travel Landscape in 2024: How to Hire the Right Wellness Tourism Expert for Your Hotel

As the wellness tourism sector flourishes, it's crucial for hotels to adapt and capture this burgeoning market. However, successfully tapping into wellness tourism and attracting wellness groups requires specialized knowledge and a nuanced approach. This is where hiring the right wellness tourism expert becomes vital. In this guide, we'll explore what to look for in a wellness tourism strategist, the questions to ask, and how to find the perfect match for your hotel's unique needs.

1. What to Look for in a Wellness Tourism Expert

• Industry Experience and Knowledge: Seek someone with a proven track record in the wellness tourism sector. They should understand current trends, customer needs, and have case studies or references to back their success.

• Marketing Savvy: Your expert should be adept in both traditional and digital marketing strategies, specifically tailored to wellness tourism.

• Customized Approach: Look for a professional who offers tailored strategies rather than one-size-fits-all solutions.

• Understanding of Your Brand: They should resonate with your hotel’s ethos and understand how to align wellness tourism strategies with your brand’s identity.

• Creativity and Innovation: Choose someone who brings fresh ideas to the table, essential for standing out in a competitive market.

2. Questions to Ask a Potential Wellness Tourism Expert

• "Can you provide examples of successful wellness tourism strategies you've implemented?"

• "How do you stay updated with the latest trends in wellness tourism?"

• "What is your approach to tailoring a strategy specific to our hotel's brand and goals?"

• "How do you measure the success of your strategies?"

• "Can you describe a challenge you faced in a previous project and how you overcame it?"

3. How to Find the Right Wellness Tourism Expert

• Industry Networks and Events: Attend wellness tourism conferences, seminars, and networking events to meet professionals in the field.

• Online Research: Look for experts with robust online presences, showcasing their expertise through blogs, articles, and case studies.

• Referrals and Recommendations: Ask for referrals from other hotels or businesses in your network that have successfully implemented wellness tourism strategies.

• Professional Directories: Utilize directories of certified and experienced professionals in the tourism and wellness industries.

• Social Media Search: Platforms like LinkedIn can be valuable for finding experts with the necessary skills and experience.

Hiring the right wellness tourism expert is a critical step in ensuring your hotel successfully taps into the wellness market. By finding someone who aligns with your brand, understands the nuances of the industry, and can deliver creative and effective strategies, you can make your hotel a preferred destination for wellness groups. If you're ready to explore the potential of wellness tourism but need expert guidance, reach out to us at Coconut Creative Agency. Let's collaborate to elevate your hotel into a wellness retreat haven.

How To Develop Your Hotel's Unique Wellness Tourism Selling Proposition (UWSP)

In a world where travelers are inundated with choices, standing out as a hotel isn’t just about being better; it’s about being different. This is especially true in the rapidly growing wellness tourism market.

To carve out your niche and significantly boost your revenue, developing a Unique Selling Proposition (USP) is key.

In this blog post, we'll dive into the importance of a USP in wellness tourism and guide you through the first steps of crafting your own. And don't forget, for a deeper dive into this topic, download our free guide, "Group Revenue Riches - A Hotel Playbook to make an extra $1 Million + from wellness groups this year," available here.

“ Recent statistics show that the wellness tourism market will reach an impressive $1 trillion mark in 2024, indicating a substantial increase from previous years.”

Developing Your Unique Selling Proposition (USP)

1. The Importance of a USP in Wellness Tourism

   • Standing Out in a Crowded Market: In a sector as competitive as wellness tourism, a USP helps differentiate your hotel.

   • Aligning with Guest Expectations: A well-defined USP ensures that your offerings resonate with the specific desires of wellness travelers.

   • Driving Marketing and Branding Efforts: Your USP becomes the cornerstone of all your marketing initiatives, providing a clear, compelling reason for guests to choose your hotel.

2. Advantages in the Wellness Tourism Market

   • Attracts a Targeted Audience: A USP helps you attract guests who are specifically looking for what you offer.

   • Justifies Premium Pricing: Guests are often willing to pay more for a unique, tailored experience that aligns with their wellness goals.

   • Encourages Loyalty and Word-of-Mouth: Unique experiences lead to greater guest satisfaction and advocacy, driving repeat business and referrals.

3. Steps to Developing Your Hotel’s USP

   • Identify What Sets You Apart: Consider location, amenities, history, or any unique aspects of your hotel.

   • Understand Your Target Guest: Dive deep into the preferences, needs, and desires of wellness travelers.

   • Bridge the Gap: Develop offerings and experiences that connect what’s unique about your hotel with what your target guest desires.

   • Communicate Clearly and Consistently: Once you’ve defined your USP, make sure it’s reflected consistently across all your marketing and operational channels.

“Wellness trips now account for a considerable portion of overall tourism expenditures – about 18.7%, which is nearly one in five total travel dollars spent. This highlights the higher spending power of wellness tourists compared to regular tourists. ”

Ready to explore more about crafting a compelling USP and other strategies to boost your wellness group revenue? Download our exclusive free guide "Group Revenue Riches" for in-depth insights and actionable steps here.

Developing a Unique Selling Proposition is more than just a marketing strategy; it’s about creating a unique identity that resonates with wellness travelers and sets your hotel apart in a competitive market. By focusing on what makes your hotel special and aligning it with the needs of wellness groups, you can unlock significant revenue growth. For a comprehensive guide on how to achieve this, including detailed strategies and insights, be sure to download your free copy of "Group Revenue Riches - A Hotel Playbook to make an extra $1 Million + from wellness groups this year" here. Let's embark on this journey to transform your hotel into a wellness destination that guests can’t resist.

Unlocking Million-Dollar Opportunities: How Booking Wellness Groups Can Transform Your Hotel's Revenue

As a hotel owner or manager, you're familiar with the challenges of hitting or exceeding revenue targets, especially in a market crowded with competitors. The ongoing quest to stand out, attract more guests, and ensure a healthy bottom line can often seem daunting. The key to overcoming these challenges lies in identifying and capitalizing on lucrative opportunities that align with emerging market trends. This is where booking wellness groups can be your game-changer.

Wellness Groups: The Solution to Your Hotel Revenue Challenges

The wellness tourism sector is rapidly expanding, offering a unique opportunity for hotels to tap into a market that's not only lucrative but also growing in demand.

“Catering to wellness groups is more than just an added revenue stream—it’s a strategic move to distinguish your property from competitors and establish a reputation as a forward-thinking, wellness-centric destination.”

— Ashley Steinmetz, CMO, Coconut Creative Agency

14 Reasons to Prioritize Promoting Your Property To The Wellness Travel Market:

1. Rising Demand for Wellness Travel: Capitalize on the increasing trend of wellness tourism.

2. Competitive Edge: Stand out in a saturated market.

3. Increased Revenue Potential: Leverage the high spending power of wellness groups.

4. Building Brand Loyalty: Foster a loyal customer base through unique wellness experiences.

5. Enhanced Public Image: Position your hotel as a leader in health and sustainability.

6. Opportunity for Year-Round Business: Attract guests consistently, regardless of the season.

7. Attracting a High-Value Market Segment: Appeal to guests who value quality and are willing to pay for it.

8. Diversification of Guest Profile: Broaden your market reach.

9. Opportunity for PR and Marketing: Gain exposure in wellness and lifestyle sectors.

10. Compliance with Health Trends: Show responsiveness to global consumer preferences.

11. Long-term Industry Growth: Invest in a sector that promises sustained growth.

12. Creating Community Connections: Build relationships with local businesses and communities.

13. Enhanced Employee Well-being: Improve staff morale and health.

14. Building a Sustainable Future: Align with eco-friendly and sustainable practices.

Transforming your hotel to cater to wellness groups isn't just a revenue strategy; it's a step towards future-proofing your business in an ever-evolving industry. If the idea of adding an extra $1 million or more in revenue with wellness groups intrigues you, let's talk. At Coconut Creative Agency, we specialize in turning opportunities into realities. Contact us today to discuss how we can collaborate to make your hotel the next wellness retreat hotspot.

Success Story: Don't just take our word for it. Here's what The Lighthouse Hotel & Spa on Little Corn Island had to say:

“ “Our social media platforms are now mega attractors for retreat leaders in search of a hotel to bring their next wellness group thanks to Ashley. Our hotel is even being recognized by big travel names like National Geographic as a result of our Instagram content and our website traffic is up by 99% in the last 90 days!””

— Raneem Sawan, owner, The Lighthouse Hotel & Spa on Little Corn Island

Retreat Ready - How To Start Attracting Wellness Group Bookings At Your Hotel

“Wellness Tourism Will Cross the $1 Trillion Mark in 2024
The GWI forecasts that the wellness tourism market will more than double from 2022 to 2027, with dramatic spending jumps from 2022 ($651 billion) to 2023 ($868 billion) to 2024 ($1 trillion) to 2027 (1.4 trillion).
”

— Global Wellness Institute

Imagine it’s Monday morning, you look at your calendar and see some slow months ahead where you’re not hitting group revenue goals.

You meet with sales and marketing to come up with a game plan, but you find yourself going down all the same roads - government, corporate, family reunions. You think, “there must be another market to tap into.”

Now imagine a different scenario where you’re looking at a full calendar of group events. You’re hitting and exceeding monthly goals and have added an extra $1 Million + to your group revenue profits all because you learned how to attract and sell wellness retreats to retreat leaders. What would an extra $1 Million or $10 Million do for your hotel?

How can your hotel, even you’ve never pursued this market before, become a sought-after destination for wellness retreats? 

“The first steps are rolling out the red carpet for wellness groups. It’s time to make retreat leaders feel welcome at your property.”

— Ashley Steinmetz, CMO at Coconut Creative Agency

Retreat Ready - How To Start Attracting Wellness Group Bookings At Your Hotel

Actionable steps to transform your hotel into a retreat-ready haven, perfect for attracting wellness groups.

1. What To Put On Your Website

• Showcase Wellness-Friendly Facilities: Update your website to highlight any wellness-friendly amenities you have, like spas, quiet gardens, or health-conscious cuisine. Even if your offerings are limited, emphasize tranquility and relaxation.

• Create a Dedicated Wellness Section: Add a specific section for wellness retreats on your website. Include detailed information about the spaces, services, and experiences you can offer to wellness groups.

• Use Engaging Visuals: Incorporate high-quality images and videos that showcase your hotel as a serene, wellness-supportive environment. Virtual tours can be particularly effective.

2. What To Post On Social Media

• Leverage Visual Storytelling: Regularly post images and stories that depict a wellness-oriented atmosphere. Think serene settings, yoga sessions at sunset, or guests enjoying healthy cuisine.

• Engage with Wellness Influencers: Collaborate with wellness influencers to showcase your hotel’s potential for hosting retreats. This can significantly increase your visibility within the wellness community.

• Create Wellness-Centric Content: Share tips on wellness, stress reduction, and healthy living. This positions your hotel as a thought leader in the wellness space.

3. How To Prepare Hotel Employees

• Train Staff in Wellness Hospitality: Offer training sessions to help your staff understand the unique needs of wellness groups. Focus on mindfulness, customer service, and knowledge about wellness activities.

• Create Wellness Ambassadors: Designate or hire staff members who are passionate about wellness to act as Wellness Ambassadors. They can assist in planning and ensuring that wellness groups have a memorable experience.

• Gather Feedback and Adapt: Regularly seek feedback from both staff and guests on how to improve your hotel’s wellness offerings. Being adaptable and responsive to feedback is key.

Transforming your hotel to attract wellness group bookings doesn't require a complete overhaul. By strategically enhancing your website, utilizing social media effectively, and training your staff in wellness hospitality, you can make your hotel an attractive option for wellness retreat leaders. Implement these steps to roll out the red carpet for wellness groups and watch as your group revenue grows.

Get our FREE 32 page HOTEL PLAYBOOK

GROUP REVENUE RICHES

How your hotel can easily make an extra $1 Million+ this year in revenue from wellness retreat bookings, even if it wasn’t designed for wellness.

Click here to access this PDF

Ready to make an extra $1 Million+ in Group Revenue this year? We have 20 years of experience helping hotels increase group revenue with wellness tourism. Request a conversation.

Here’s What’s Possible For Your Beach Hotel When You Stop Phoning In Your Instagram Posts

❤️ Do you want a quick Like from a picture of your hotel you just posted, OR do you want true engagement that leads to more bookings? Do you want your followers to keep scrolling, forgetting about your post in the next two seconds, OR are you ready to cause them to pause, and imagine themselves at your hotel? 

🏎 If you really want to see the FULL POWER OF INSTAGRAM when it comes to attracting bookings, first you’ve got to GET INTENTIONAL with what you are posting. 

🌟 When you learn how to make a follower pause 🤔 , and even evoke emotion with your social media posts, you can start to count on social media to send you future guests 📈 . We think that if you’re going to spend the time to use the platform, you should get something out of it. 

It's time to 🤳 Start Posting Intentionally 

Intentional posting looks like 👇 : 

1️⃣ Having a clear vision of what content you want to share

2️⃣ Knowing what type of guests you want to attract with this content

3️⃣ Identifying what actions you want them to take

☝ The first step is to move away from posting day to day and begin thinking in SEASONS. 

❓ What journey will you take your followers on this season? What type of content pulls them into the story of the journey? What do you want them to know about your hotel? Your destination? How do they fit in the story? 

🗺 Once you have a clear 💎 vision, you can map out a social media strategy. When you start with the journey you want your followers (future guests) to go on this season, you can then get clear on the details. Details such as what type of visuals and captions will be used to take your followers on this journey. What will you post on your instagram Feed versus in your Stories. You can begin answering questions such as are there opportunities to collaborate with brands or people to further spotlight your content this season. 

In the past it was enough to post a pretty picture of your hotel lobby to provoke phone calls and online bookings. 

🛎 Your future guests are looking to step into your hotel’s story 📖 .

Your job is to create an atmosphere using all that social media offers through sounds, visuals, and words to evoke emotions that lead to action taking. Make your future guests feel something 💓 before they visit and they will hit BOOK NOW. 

💫 THIS IS YOUR SEASON! It’s time to show off your hotel.

We’re helping hotels plan their Instagram Strategies to significantly boost solo and group bookings in 2024. This includes an Audit of your current instagram, a list of Suggestions so you can be found easier by future guests, and an Action Plan of the content to share that takes your followers on a journey that leads to more bookings.

📧 Contact us for more details and to book this virtual strategy session hello@coconutcreative.agency 

• 🌴 Coconut Creative Agency 

#instagramforhotels #socialmediamarketingforhotels #hotelmarketing