❤️ Do you want a quick Like from a picture of your hotel you just posted, OR do you want true engagement that leads to more bookings? Do you want your followers to keep scrolling, forgetting about your post in the next two seconds, OR are you ready to cause them to pause, and imagine themselves at your hotel?

🏎 If you really want to see the FULL POWER OF INSTAGRAM when it comes to attracting bookings, first you’ve got to GET INTENTIONAL with what you are posting.

🌟 When you learn how to make a follower pause 🤔 , and even evoke emotion with your social media posts, you can start to count on social media to send you future guests 📈 . We think that if you’re going to spend the time to use the platform, you should get something out of it.

It's time to 🤳 Start Posting Intentionally

Intentional posting looks like 👇 :

1️⃣ Having a clear vision of what content you want to share

2️⃣ Knowing what type of guests you want to attract with this content

3️⃣ Identifying what actions you want them to take

☝ The first step is to move away from posting day to day and begin thinking in SEASONS.

❓ What journey will you take your followers on this season? What type of content pulls them into the story of the journey? What do you want them to know about your hotel? Your destination? How do they fit in the story?

🗺 Once you have a clear 💎 vision, you can map out a social media strategy. When you start with the journey you want your followers (future guests) to go on this season, you can then get clear on the details. Details such as what type of visuals and captions will be used to take your followers on this journey. What will you post on your instagram Feed versus in your Stories. You can begin answering questions such as are there opportunities to collaborate with brands or people to further spotlight your content this season.

In the past it was enough to post a pretty picture of your hotel lobby to provoke phone calls and online bookings.

🛎 Your future guests are looking to step into your hotel’s story 📖 .

Your job is to create an atmosphere using all that social media offers through sounds, visuals, and words to evoke emotions that lead to action taking. Make your future guests feel something 💓 before they visit and they will hit BOOK NOW.

💫 THIS IS YOUR SEASON! It’s time to show off your hotel.

We’re helping hotels plan their Instagram Strategies to significantly boost solo and group bookings in 2024. This includes an Audit of your current instagram, a list of Suggestions so you can be found easier by future guests, and an Action Plan of the content to share that takes your followers on a journey that leads to more bookings.

📧 Contact us for more details and to book this virtual strategy session hello@coconutcreative.agency

🌴 Coconut Creative Agency

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