We help independent hotels unlock a second, highly profitable group-revenue pillar through yoga and wellness retreats.

20+ Countries. Millions in Groups Booked.

 
 

Hotels Engage Us To:

• Reposition their property visually and verbally to signal “retreat-ready” across website and social platforms

• Refine messaging that attracts the right yoga retreat leaders and repels poor-fit operators

• Teach teams how to proactively identify, pursue, and engage retreat leaders

• Redesign group-sales process for multi-day retreat bookings

• Install repeat-booking strategies so successful operators return annually

• Create fast-response systems that prevent lead leakage at small teams

• Introduce smarter sales systems and automations once positioning is in place

• Build partnership channels with retreat operators and wellness brands

• Advise new developments before opening

• Convert shoulder seasons into high-value retreat windows


Engagements range from virtual advisory to on-site property intensives for select hotels.

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Wellness Tourism Isn’t a Trend.

Retreats Are Its Highest-Leverage Segment.

√ Wellness travelers spend more.
√ Stay longer.
√ Travel in groups.
√ Return annually.

Within that market, yoga retreats are one of the most consistent, repeatable, and scalable group segments available to independent hotels.

Unlike weddings or corporate:

• groups arrive pre-organized
• stays run 4–7 nights or more
• shoulder seasons become prime
• food & beverage lifts
• spa utilization spikes
• activities monetize
• repeat bookings are common

This is why owners worldwide are now building second revenue pillars around retreat demand.

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What One Yoga-Focused Strategy Can Mean for a Small Property

Consider a 20-room boutique hotel:

• 5 retreats per year
• average group buy-out
• 5-night stays
• conservative room rate

That alone can represent hundreds of thousands in incremental annual room revenue.

Add:

• meals • spa • excursions • transfers • private events • repeat operators

Now scale that to:

10–15 retreats per year.

This is how independent properties quietly build seven-figure group-revenue pillars without adding inventory.

Our work is designed to make that outcome predictable.

Not opportunistic.

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We work with:

• independent hotels and boutique resorts
• retreat centers expanding occupancy
• island and remote properties
• new developments seeking group anchors
• owners and GMs building second revenue channels

This is not for:

• properties seeking social media management
• commission-based brokers
• one-off retreat matchmaking
• marketing experiments
• operators unwilling to evolve their sales approach

We build long-term demand.

Why Properties Call Us First

Because few advisors understand:

the hotel P&L
the sales floor
retreat leader psychology
group packaging
seasonality
operations
guest experience
and marketing, simultaneously.

That combination is rare.

It is also what determines whether retreats become: a side project, or a permanent revenue pillar.

About The Coconut Creative Team.

Ashley Steinmetz has been helping position independent hotels to be in high demand with yoga retreats since 2013, traveling around the world and advising on-site.

Most firms approach retreats from one vantage point.

We come from hotel operations, destination marketing, and retreat buying behavior, simultaneously.

• Former hotel sales leadership combined with award-winning destination marketing and retreat-industry advisory

• Direct experience working with ownership groups, independent hotels, and wellness operators on both sides of the transaction

• Deep understanding of how retreat leaders evaluate properties—and what makes them book and return

• Proven at securing global travel-media exposure for hotels and launching wellness-led properties

• Brought in to reposition under-the-radar assets into high-demand retreat destinations

• Known for engineering repeatable group-revenue pipelines and second-pillar growth strategies

• Trusted by owners to evaluate expansion potential, shoulder-season monetization, and market entry

• Specialists at aligning operations, sales teams, partnerships, and guest experience into one commercial strategy

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Featured Markets & Regions We’ve Helped Grow:

  • United States
    (coastal wellness, desert healing, mountain retreats)

  • Mexico
    (Pacific & Caribbean wellness destinations)

  • Central America
    Costa Rica, Nicaragua, Guatemala

  • South America
    Peru, Ecuador / Galápagos Islands

  • Europe
    Greece, Italy, Portugal, Spain, Switzerland, Iceland, Ireland, Scotland, Finland

  • Caribbean
    Jamaica, Boutique Islands

  • Africa
    Kenya, Morocco

  • Asia
    Bali

  • Indian Ocean
    Maldives

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