11 Fall Campaign Ideas For Your Beach Hotel

To our hotel friends with beach locations, you may not be experiencing crisp fall air, orange leaves crunching under your boots, or the desire to hold a mug of piping hot cider but that doesn’t mean you can’t put your own spin on the fall experience at the beach.

Swipe A Campaign Idea Below And Get Your Guests Excited For A Unique Take On Fall At The Beach

1. Host a "fall flavors" culinary event at the hotel restaurant, showcasing seasonal dishes inspired by local ingredients.

2. Create a signature fall cocktail at the hotel bar and promote it with a special happy hour promotion.

3. Offer special spa packages focused on relaxation and rejuvenation during the autumn season.

4. Decorate the hotel lobby and common areas with festive fall decorations, such as pumpkins, autumn leaves, and cozy blankets.

5. Run a social media contest where guests can share their best autumn-themed photos taken at the hotel for a chance to win a discounted stay.

6. Organize outdoor activities like guided hikes, pumpkin carving contests, or bonfires on the beach.

7. Collaborate with local farmers or artisans to set up a pop-up market at the hotel, featuring seasonal produce, crafts, and products.

8. Create fall-inspired hotel packages that include amenities like s'mores kits, hot apple cider, or cozy blankets for a memorable stay.

9. Offer exclusive discounts or free upgrades to guests who book directly through the hotel's website or social media channels.

10. Highlight the hotel's sustainability efforts and eco-friendly practices during October, in line with the global focus on environmental awareness during the month.

11. Partner with local organizations or charities to support a fall-themed community event, such as a charity run or pumpkin festival.

Ten Marketing Tips For Attracting More Guests 🌴 ⁣ 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗼𝗻 𝗮 𝘁𝗿𝗼𝗽𝗶𝗰𝗮𝗹 𝗶𝘀𝗹𝗮𝗻𝗱 🏝️ ⁣

Journey through ten expert tips to transform your tropical island hotel or travel venue into the ultimate destination. From showcasing its natural beauty to crafting compelling narratives, and from partnering with influencers to tailoring your marketing efforts, we'll guide you on how to make your island an irresistible oasis for travelers seeking relaxation, adventure, and unforgettable experiences.

Join us today as we unlock the secrets to success in the U.S. travel and tourism industry. 🌺🌴

📸 1. 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝘁𝗵𝗲 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗕𝗲𝗮𝘂𝘁𝘆: Highlight the stunning beaches, crystal-clear waters, lush forests, and vibrant wildlife that your tropical island has to offer. Post eye-catching images and videos that capture the essence of your destination and make potential visitors dream of paradise.⁣

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🐬𝟮. 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗲 𝗨𝗻𝗶𝗾𝘂𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: Promote the activities and unique experiences that visitors can enjoy on your tropical island. Whether it's snorkeling in coral reefs, surfing on pristine waves, exploring hiking trails, or indulging in local cuisine, showcase the diverse range of experiences that make your destination special.⁣

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🤝𝟯. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗟𝗼𝗰𝗮𝗹 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: Partner with local influencers or travel bloggers who can share their experiences and promote your tropical island. Encourage them to create captivating content that highlights the hidden gems, local culture, and immersive experiences that visitors can have.⁣

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📱 𝟰. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗨𝘀𝗲𝗿-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Encourage visitors to share their experiences on social media using a specific hashtag related to your tropical island. Regularly feature and engage with the best user-generated content, showcasing the joy and relaxation that visitors can find on your island.⁣

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📖 𝟱. 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝘄𝗶𝘁𝗵 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Craft compelling narratives about your tropical island's history, culture, and people. Share stories that highlight interesting facts, local traditions, and captivating legends. Create engaging blog posts, videos, and social media content that evokes a sense of curiosity and wonder about your destination.⁣

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🌟 𝟲. 𝗢𝗳𝗳𝗲𝗿 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗣𝗮𝗰𝗸𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗗𝗲𝗮𝗹𝘀: Collaborate with hotels, resorts, and local businesses to create enticing vacation packages or exclusive deals for visitors. Highlight the value and unique benefits of these offers to attract travelers seeking a tropical island getaway.⁣

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💃🏻𝟳. 𝗧𝗮𝗿𝗴𝗲𝘁 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Identify target audiences who are most likely to be interested in visiting a tropical island, such as adventure seekers, beach lovers, honeymooners, or families. Tailor your marketing efforts to specifically appeal to these audiences through targeted ads, collaborations, and content creation.⁣

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✈️ 𝟴. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗔𝗶𝗿𝗹𝗶𝗻𝗲𝘀: Partner with airlines and travel agencies to create joint marketing campaigns that promote your tropical island as a desirable vacation spot. Offer attractive travel packages and incentives to encourage bookings and make it easier for travelers to choose your destination.⁣

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🧳𝟭𝟬. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: Identify influencers, both local and international, who have a significant following and showcase their experiences on your tropical island. This allows you to significantly expand your reach and tap into new markets while leveraging the influencer's credibility and audience engagement.⁣

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𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝘀𝗲𝘁 𝘀𝗮𝗶𝗹 𝗼𝗻 𝗮 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗶𝗿𝗿𝗲𝘀𝗶𝘀𝘁𝗶𝗯𝗹𝗲 𝘁𝗼 𝗴𝘂𝗲𝘀𝘁𝘀 𝗮𝗻𝗱 𝘁𝗿𝗮𝘃𝗲𝗹𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦. 🌺🌴 ⁣

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🌴The Coconut Creative Team⁣

Top 6 Awards Hotels Can Win for Providing Exceptional Service

When it comes to choosing a hotel for our vacation, we all want to stay at a place that offers the best service, amenities, and facilities. In the hospitality industry, there are various awards that hotels can win to showcase their excellence in providing exceptional service. In this blog post, we will take a look at the top 6 awards that hotels can win for their service.

1. Forbes Travel Guide Star Awards

   The Forbes Travel Guide Star Awards is one of the most prestigious awards in the hospitality industry. Hotels can win up to five stars based on the quality of their service, facilities, and amenities. The Forbes Travel Guide inspectors evaluate hotels anonymously to ensure the ratings are objective.

2. AAA Diamond Awards

   The American Automobile Association (AAA) awards hotels with Diamond ratings based on the quality of their service, amenities, and facilities. The ratings range from one to five, with five being the highest. This award is highly regarded by travelers in North America.

3. World Travel Awards

   The World Travel Awards recognize excellence in the travel and tourism industry. Awards are given out in a variety of categories, including Best Hotel, Best Luxury Hotel, and Best Hotel Group. These awards are highly competitive and are recognized globally.

4. Condé Nast Traveler Readers' Choice Awards

   The Condé Nast Traveler Readers' Choice Awards are based on a survey of readers of the magazine, who vote for their favorite hotels based on their experiences. The awards are highly regarded in the travel industry as they are based on the opinions of real travelers.

5. TripAdvisor Travelers' Choice Awards

   The TripAdvisor Travelers' Choice Awards are based on reviews and ratings from travelers on the TripAdvisor website. Awards are given out in a variety of categories, including Best Luxury Hotel, Best Service, and Best Small Hotel. These awards are highly coveted by hotels as they are based on feedback from real customers.

6. Travel + Leisure World's Best Awards

   The Travel + Leisure World's Best Awards are based on a survey of the magazine's readers, who vote for their favorite hotels based on their experiences. The awards are highly regarded in the travel industry as they are based on the opinions of real travelers.

In conclusion, winning an award in the hospitality industry is a significant achievement for hotels. It recognizes their efforts to provide the best service, amenities, and facilities to their guests. When you are planning your next vacation, be sure to check if the hotel you are considering has won any of these awards to ensure you have the best possible experience.

4 OBJECTIVES TO INCLUDE IN YOUR (HOTEL, YOGA, OR SPA) SOCIAL MEDIA STRATEGY

Struggling to create social media content? 

Rather than have a long, expanded intro, we’ll get right to the point. Establishing objectives for your social media content saves you time, money and energy. It also delivers the audience loyalty, engagement and ultimately sales that you’re after. Incorporate these objectives below and notice how much easier it feels to create content. If someone else creates your social media content, forward them this article. 

4 OBJECTIVES TO INCLUDE IN YOUR SOCIAL MEDIA STRATEGY IF YOU RUN A HOTEL OR WELLNESS BUSINESS

#1 Your posts should….CREATE COMFORTABILITY

Open the door for conversations between your brand and your audience. The words you post and the images you use should have the intention of making your audience feel comfortable enough to leave comments, ask questions, and send you messages. 

What would you do when a customer or guest walks through your doors in person? You’d welcome them, anticipate their needs and help them to feel comfortable so they stay longer, tell their friends about their experience and then return often. 

#2 Your posts should….CLARIFY WHO WOULD BENEFIT FROM WHAT YOU OFFER

The words and images you use in your social media content should clearly speak to the person you want to attract. Instead of going general and trying to appeal to everyone in your content, get clear about who your brand is for and who would benefit most from what you offer. Then write like you’re writing just for that person. 

Some people prefer Miami beaches, some prefer the Rockies. 

Some people love yoga and some love high intensity workouts.

Don’t waste energy trying to make what your business offers appeal to everyone. It will never happen and you don’t need it to. 

By being very clear in your copy about who your audience is, you make it easier for them to find you. 

#3 Your posts should….ESTABLISH FAMILIARITY WITH YOUR BRAND

Use social media to help your audience become familiar with your business. Educate them on your offers, what you’re known for, how you can help, what you can provide. When your audience is familiar with you, they can recommend you. 

You know your business inside and out. Never assume your audience does. 

Much about marketing is repetition. If you’re consistent with your social media marketing you’ll have new eyes on your brand this week compared to last. This means just because you posted something last month, doesn’t mean anyone new coming in saw it. 

#4 Your posts should….ASK FOR THEIR CONSIDERATION

Of course it is entirely possible for sales to be made directly from your social media platforms. 

However, one of your social media goals should be to get people to consider what you’re offering.

Inviting your audience to consider you has different energy than asking for a sale.

The next time you write copy begin with this prompt:

“What would I like my Instagram audience to consider when it comes to my services, location, brand, offers, decor, food, classes, employees…..?”

What comes to mind with this question? Your answers should fill your social media editorial calendar for months with high quality content. 

Ready to have first class social media content created for your brand? Contact us today.

22 Social Media Post Ideas For Your Hotel This Week

Sometimes a bit of inspirational direction is just what you need to get your social media content overflowing. Swipe any of the content ideas below to highlight your hotel on social media this week.

1. What's on your restaurant menu? A picture of the menu or a video of opening the menu and going from top to bottom of the page(s).

2. Employee spotlight. Who's your VIP employee this week and why?

3. Video tour of a guest room that ends with a view of outside.

4. Picture of your chef with a special he's created for the week.

5. Video of hotel's signature cocktail with bartender creating it. Also could be a carousel of several photos that represent each step in the recipe.

6. Guest Check-In Video tour. Entering the hotel, to checking in, to getting on elevator, to opening the door to your room and discovering a nice note or snack has been left for you from the hotel GM.

7. Sunset photo from your rooftop, patio or out a window.

8. Appreciation post for your front desk, housekeepers, security, with picture of them in action.

9. "Did you know?" A post of fun facts about your property that make it special.

10. Video tour of your spa room.

11. Screenshot of a guest's five star review from Google My Business or Travel Advisor.

12. Video tour of the restaurant that takes you from the host stand to sitting down at the table and viewing the menu.

13. Video or picture of when you go above and beyond for a guest. Rose petals on the bed for an anniversary or seashells on the beach to spell LOVE are examples.

14. Flower arrangements in the lobby.

15. Picture of what's in your pantry for guest convenience. Late night snacks or vitamins for morning productivity.

16. What's for breakfast? Picture of your buffet, omelet station or complimentary breakfast bar.

17. Picture of your pool and of guest towels on a lounge chair.

18. Video tour of the bellhop taking your luggage to your room from start to finish.

19. Repost of a guest photo taken at your property. Remember to tell guests to tag your property so you can easily find guest photos when searching on social media. You may find some real gems!

20. A picture of your lobby. You know the time of day when the light shines off the furniture and the chandelier just right.

21. Picture of your 'refresh station' where guests can get fresh coffee or water with cucumber and mint.

22. A screenshot of what room rate, package, spa or dining special you have available this week.

Need some help turning your social media audience into guests? Contact us today for your hotel social media marketing needs.