Strategies to add $1 Million + in new hotel revenue with yoga and wellness retreat bookings. Turn your hotel into a hotspot for wellness seeking travelers and groups.
11 Fall Campaign Ideas For Your Beach Hotel
To our hotel friends with beach locations, you may not be experiencing crisp fall air, orange leaves crunching under your boots, or the desire to hold a mug of piping hot cider but that doesn’t mean you can’t put your own spin on the fall experience at the beach.
Swipe A Campaign Idea Below And Get Your Guests Excited For A Unique Take On Fall At The Beach
1. Host a "fall flavors" culinary event at the hotel restaurant, showcasing seasonal dishes inspired by local ingredients.
2. Create a signature fall cocktail at the hotel bar and promote it with a special happy hour promotion.
3. Offer special spa packages focused on relaxation and rejuvenation during the autumn season.
4. Decorate the hotel lobby and common areas with festive fall decorations, such as pumpkins, autumn leaves, and cozy blankets.
5. Run a social media contest where guests can share their best autumn-themed photos taken at the hotel for a chance to win a discounted stay.
6. Organize outdoor activities like guided hikes, pumpkin carving contests, or bonfires on the beach.
7. Collaborate with local farmers or artisans to set up a pop-up market at the hotel, featuring seasonal produce, crafts, and products.
8. Create fall-inspired hotel packages that include amenities like s'mores kits, hot apple cider, or cozy blankets for a memorable stay.
9. Offer exclusive discounts or free upgrades to guests who book directly through the hotel's website or social media channels.
10. Highlight the hotel's sustainability efforts and eco-friendly practices during October, in line with the global focus on environmental awareness during the month.
11. Partner with local organizations or charities to support a fall-themed community event, such as a charity run or pumpkin festival.
Ten Marketing Tips For Attracting More Guests 🌴 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗼𝗻 𝗮 𝘁𝗿𝗼𝗽𝗶𝗰𝗮𝗹 𝗶𝘀𝗹𝗮𝗻𝗱 🏝️
Journey through ten expert tips to transform your tropical island hotel or travel venue into the ultimate destination. From showcasing its natural beauty to crafting compelling narratives, and from partnering with influencers to tailoring your marketing efforts, we'll guide you on how to make your island an irresistible oasis for travelers seeking relaxation, adventure, and unforgettable experiences.
Join us today as we unlock the secrets to success in the U.S. travel and tourism industry. 🌺🌴
📸 1. 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝘁𝗵𝗲 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗕𝗲𝗮𝘂𝘁𝘆: Highlight the stunning beaches, crystal-clear waters, lush forests, and vibrant wildlife that your tropical island has to offer. Post eye-catching images and videos that capture the essence of your destination and make potential visitors dream of paradise.
🐬𝟮. 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗲 𝗨𝗻𝗶𝗾𝘂𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: Promote the activities and unique experiences that visitors can enjoy on your tropical island. Whether it's snorkeling in coral reefs, surfing on pristine waves, exploring hiking trails, or indulging in local cuisine, showcase the diverse range of experiences that make your destination special.
🤝𝟯. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗟𝗼𝗰𝗮𝗹 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: Partner with local influencers or travel bloggers who can share their experiences and promote your tropical island. Encourage them to create captivating content that highlights the hidden gems, local culture, and immersive experiences that visitors can have.
📱 𝟰. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗨𝘀𝗲𝗿-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Encourage visitors to share their experiences on social media using a specific hashtag related to your tropical island. Regularly feature and engage with the best user-generated content, showcasing the joy and relaxation that visitors can find on your island.
📖 𝟱. 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝘄𝗶𝘁𝗵 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Craft compelling narratives about your tropical island's history, culture, and people. Share stories that highlight interesting facts, local traditions, and captivating legends. Create engaging blog posts, videos, and social media content that evokes a sense of curiosity and wonder about your destination.
🌟 𝟲. 𝗢𝗳𝗳𝗲𝗿 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗣𝗮𝗰𝗸𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗗𝗲𝗮𝗹𝘀: Collaborate with hotels, resorts, and local businesses to create enticing vacation packages or exclusive deals for visitors. Highlight the value and unique benefits of these offers to attract travelers seeking a tropical island getaway.
💃🏻𝟳. 𝗧𝗮𝗿𝗴𝗲𝘁 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Identify target audiences who are most likely to be interested in visiting a tropical island, such as adventure seekers, beach lovers, honeymooners, or families. Tailor your marketing efforts to specifically appeal to these audiences through targeted ads, collaborations, and content creation.
✈️ 𝟴. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗔𝗶𝗿𝗹𝗶𝗻𝗲𝘀: Partner with airlines and travel agencies to create joint marketing campaigns that promote your tropical island as a desirable vacation spot. Offer attractive travel packages and incentives to encourage bookings and make it easier for travelers to choose your destination.
🧳𝟭𝟬. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀: Identify influencers, both local and international, who have a significant following and showcase their experiences on your tropical island. This allows you to significantly expand your reach and tap into new markets while leveraging the influencer's credibility and audience engagement.
𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝘁𝗼𝗱𝗮𝘆 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝘀𝗲𝘁 𝘀𝗮𝗶𝗹 𝗼𝗻 𝗮 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗶𝗿𝗿𝗲𝘀𝗶𝘀𝘁𝗶𝗯𝗹𝗲 𝘁𝗼 𝗴𝘂𝗲𝘀𝘁𝘀 𝗮𝗻𝗱 𝘁𝗿𝗮𝘃𝗲𝗹𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦. 🌺🌴
🌴The Coconut Creative Team
What is Guest Generated Content (GGC)?
Celebrate the Impact of Guest Generated Content (GGC) on Your Hotel's Success! Dive into the world of GGC and discover how authentic guest stories, reviews, and visuals can elevate your hotel's brand, boost bookings, and foster trust among travelers. Uncover the potential of GGC and learn three easy ways to harness its power for your property. Join us on this transformative journey, and let Coconut Creative Agency guide you towards a thriving GGC-driven future.
🌟 Let’s Talk Guest Generated Content (GGC) 🌟
In the vast landscape of modern marketing, a powerful force is at play – one that transcends traditional promotional methods. It's called Guest Generated Content, or GGC, and it's a phenomenon that's transforming the way boutique and independent hotels engage with their audiences. But what exactly is GGC, and why is it garnering so much attention?
“Increased Bookings: According to a study by Stackla, properties that actively incorporate GGC into their marketing strategies see an average increase of 161% in bookings compared to those that rely solely on traditional marketing content.”
📜 Defining GGC: A Closer Look 📜
Imagine you're embarking on a journey to discover new horizons – a journey filled with vivid experiences, captivating moments, and heartwarming memories.
Now, imagine sharing those experiences with others who are on the same path, creating a collective tapestry of stories that resonates with everyone. This collective sharing of experiences, opinions, and creativity is the essence of Guest Generated Content.
At its core, GGC is the content that everyday people, your guests and patrons, create about your hotel.
It's the reviews, photos, videos, and stories they share online, inspired by their interactions with your property, services, and experiences. GGC is the virtual bridge that connects your hotel's narrative with the genuine, unfiltered experiences of your customers.
🔗 The Power of Connection and Trust 🔗
GGC holds a special place in the hearts of modern travelers. In a digital world brimming with advertisements and marketing messages, GGC stands out as a beacon of authenticity. Why? Because it's not the hotel speaking about itself; it's the customers, the guests – the ones who have experienced your hospitality firsthand.
When potential guests encounter GGC, they're not just seeing promotional content; they're glimpsing into the real-world impact your hotel has on people's lives. It's a recommendation from fellow travelers, a word-of-mouth endorsement amplified across digital platforms. GGC fosters a sense of community, trust, and credibility that traditional advertising can rarely achieve.
📊 The Ripple Effect of GGC 📊
The magic of GGC extends beyond mere engagement. Statistics reveal that GGC can increase bookings and occupancy rates by a substantial margin. Imagine a world where potential guests are not just seeing what you have to say about your hotel, but also witnessing the genuine excitement and satisfaction of those who have experienced it.
“A survey by TrustYou found that 95% of travelers consider reviews and photos from other guests to be influential when booking a hotel. ”
GGC has the power to:
Inspire Reservations: The captivating images of cozy rooms, stunning lake views, and delicious cuisine shared by your guests pique the interest of potential travelers.
Build Anticipation: As people see others relishing their stays at your hotel, they'll want to experience the same joy and create their own memories.
Humanize Your Hotel: GGC humanizes your hotel, turning it into a relatable sanctuary that evokes emotions and fosters connections.
In a world where digital content is abundant, GGC emerges as a beacon of authenticity and connection, driving bookings, trust, and ultimately, guest loyalty.
🌐 Ready to Dive into the GGC Universe? 🌐
As you prepare to delve into the world of Guest Generated Content, let Coconut Creative Agency be your guiding light. Our expertise in leveraging GGC to craft compelling narratives and engage audiences is unparalleled. Join us on this transformative journey where GGC becomes a cornerstone of your hotel's success. Explore our Guest Generated Content services here.
Top 6 Awards Hotels Can Win for Providing Exceptional Service
When it comes to choosing a hotel for our vacation, we all want to stay at a place that offers the best service, amenities, and facilities. In the hospitality industry, there are various awards that hotels can win to showcase their excellence in providing exceptional service. In this blog post, we will take a look at the top 6 awards that hotels can win for their service.
Forbes Travel Guide Star Awards
The Forbes Travel Guide Star Awards is one of the most prestigious awards in the hospitality industry. Hotels can win up to five stars based on the quality of their service, facilities, and amenities. The Forbes Travel Guide inspectors evaluate hotels anonymously to ensure the ratings are objective.
The American Automobile Association (AAA) awards hotels with Diamond ratings based on the quality of their service, amenities, and facilities. The ratings range from one to five, with five being the highest. This award is highly regarded by travelers in North America.
The World Travel Awards recognize excellence in the travel and tourism industry. Awards are given out in a variety of categories, including Best Hotel, Best Luxury Hotel, and Best Hotel Group. These awards are highly competitive and are recognized globally.
Condé Nast Traveler Readers' Choice Awards
The Condé Nast Traveler Readers' Choice Awards are based on a survey of readers of the magazine, who vote for their favorite hotels based on their experiences. The awards are highly regarded in the travel industry as they are based on the opinions of real travelers.
TripAdvisor Travelers' Choice Awards
The TripAdvisor Travelers' Choice Awards are based on reviews and ratings from travelers on the TripAdvisor website. Awards are given out in a variety of categories, including Best Luxury Hotel, Best Service, and Best Small Hotel. These awards are highly coveted by hotels as they are based on feedback from real customers.
Travel + Leisure World's Best Awards
The Travel + Leisure World's Best Awards are based on a survey of the magazine's readers, who vote for their favorite hotels based on their experiences. The awards are highly regarded in the travel industry as they are based on the opinions of real travelers.
In conclusion, winning an award in the hospitality industry is a significant achievement for hotels. It recognizes their efforts to provide the best service, amenities, and facilities to their guests. When you are planning your next vacation, be sure to check if the hotel you are considering has won any of these awards to ensure you have the best possible experience.
How to Improve the Well-Being of Your Hotel Guests Using the 5 Senses... Even if You Don’t Have a Spa
A simple yet highly elevated way to prepare your property for offering an increase in well-being is to think of the 5 senses. There are more senses than just the 5 Aristotle proposed thousands of years ago but for the sake of staying simple, we’ll start with a handful.
A simple yet highly elevated way to prepare your property for offering an increase in wellbeing is to think of the 5 senses. There are more senses than just the 5 Aristotle proposed thousands of years ago but for the sake of staying simple, we’ll start with a handful.
Taste, touch, smell, sound, and sight.
Briefly close your eyes and imagine the spaces that guests encounter upon arrival to check out and everything in between.
Where are they, what are they doing?
Now travel from space to space in your hotel asking yourself how you can make simple adjustments or additions when it comes to each of the senses.
You know your property and your resources best.
Start with these 5 senses to get your mind practiced at approaching guest wellness from a sensory standpoint and to make simple, immediate improvements.
Taste
What do you taste? Plain water or water with fresh mint, berries and cucumbers upon arrival? Are there options in your pantry or restaurant that support mood, brain function and physically feeling good in the body? What is the quality of the in room coffee? What is the quality of water? Is the complimentary fruit in season and fresh? Do you offer unique wines?
Touch
What do you touch? Door handles, arm chairs, keypads, robes, towels, elevator buttons, coffee makers, bed sheets? Are these items clean, of good quality and pleasant to the touch? What can be replaced so that there is a physical comfort rather than an unpleasant use of them?
Smell
What do you smell? Is it the remnants of eggs from breakfast, chemicals for cleaning, exhaust coming in through the front doors, overuse of perfume? Smell is one of the most impressionable senses that influences how guests feel while on your property as well as what they recall about their stay far after they check out. Fresh flowers, and natural scents lift moods and are safe for guests
Sound
What do you hear? From the moment a guest arrives at the front of the hotel, what are they hearing outside? In the lobby? While checking in? In the elevator? Hallway? Room?
Is music at a pleasant volume? Are employees' voices at a reasonable and soothing level? Do you hear utilities running? What sounds could be considered jarring or uncomfortable to someone’s nervous system? What sounds can you incorporate that are soothing to a nervous system? Introducing a fountain of trickling water or using a different playlist are a couple of immediate solutions for guests to experience more wellbeing upon arrival.
Sight
What do you see? Lighting, wall decor, merchandising, entering the lobby, the floors, furniture positioning, and all the colors. Is it pleasant to look at or is the arrangement of certain items distracting? Are things in their place? Are items new or old, cracked and dated? Is the lighting just right or does it need to be replaced or cleaned?
We’ve connected hotel well-being to guest satisfaction and higher review ratings.
This isn’t about noticing so many things to improve upon that you become overwhelmed.
Instead, we’ve found that when our clients choose just one way to elevate their guest’s well-being and put their attention on being excellent at it, it’s enough to make an impact for everyone under the hotel roof, employees included.
Want more insight on creating well-being experiences for your hotel? Contact us today.
4 OBJECTIVES TO INCLUDE IN YOUR (HOTEL, YOGA, OR SPA) SOCIAL MEDIA STRATEGY
Struggling to create social media content?
Rather than have a long, expanded intro, we’ll get right to the point. Establishing objectives for your social media content saves you time, money and energy. It also delivers the audience loyalty, engagement and ultimately sales that you’re after. Incorporate these objectives below and notice how much easier it feels to create content. If someone else creates your social media content, forward them this article.
4 OBJECTIVES TO INCLUDE IN YOUR SOCIAL MEDIA STRATEGY IF YOU RUN A HOTEL OR WELLNESS BUSINESS
#1 Your posts should….CREATE COMFORTABILITY
Open the door for conversations between your brand and your audience. The words you post and the images you use should have the intention of making your audience feel comfortable enough to leave comments, ask questions, and send you messages.
What would you do when a customer or guest walks through your doors in person? You’d welcome them, anticipate their needs and help them to feel comfortable so they stay longer, tell their friends about their experience and then return often.
#2 Your posts should….CLARIFY WHO WOULD BENEFIT FROM WHAT YOU OFFER
The words and images you use in your social media content should clearly speak to the person you want to attract. Instead of going general and trying to appeal to everyone in your content, get clear about who your brand is for and who would benefit most from what you offer. Then write like you’re writing just for that person.
Some people prefer Miami beaches, some prefer the Rockies.
Some people love yoga and some love high intensity workouts.
Don’t waste energy trying to make what your business offers appeal to everyone. It will never happen and you don’t need it to.
By being very clear in your copy about who your audience is, you make it easier for them to find you.
#3 Your posts should….ESTABLISH FAMILIARITY WITH YOUR BRAND
Use social media to help your audience become familiar with your business. Educate them on your offers, what you’re known for, how you can help, what you can provide. When your audience is familiar with you, they can recommend you.
You know your business inside and out. Never assume your audience does.
Much about marketing is repetition. If you’re consistent with your social media marketing you’ll have new eyes on your brand this week compared to last. This means just because you posted something last month, doesn’t mean anyone new coming in saw it.
#4 Your posts should….ASK FOR THEIR CONSIDERATION
Of course it is entirely possible for sales to be made directly from your social media platforms.
However, one of your social media goals should be to get people to consider what you’re offering.
Inviting your audience to consider you has different energy than asking for a sale.
The next time you write copy begin with this prompt:
“What would I like my Instagram audience to consider when it comes to my services, location, brand, offers, decor, food, classes, employees…..?”
What comes to mind with this question? Your answers should fill your social media editorial calendar for months with high quality content.
Ready to have first class social media content created for your brand? Contact us today.
22 Social Media Post Ideas For Your Hotel This Week
Sometimes a bit of inspirational direction is just what you need to get your social media content overflowing. Swipe any of the content ideas below to highlight your hotel on social media this week.
What's on your restaurant menu? A picture of the menu or a video of opening the menu and going from top to bottom of the page(s).
2. Employee spotlight. Who's your VIP employee this week and why?
3. Video tour of a guest room that ends with a view of outside.
4. Picture of your chef with a special he's created for the week.
5. Video of hotel's signature cocktail with bartender creating it. Also could be a carousel of several photos that represent each step in the recipe.
6. Guest Check-In Video tour. Entering the hotel, to checking in, to getting on elevator, to opening the door to your room and discovering a nice note or snack has been left for you from the hotel GM.
7. Sunset photo from your rooftop, patio or out a window.
8. Appreciation post for your front desk, housekeepers, security, with picture of them in action.
9. "Did you know?" A post of fun facts about your property that make it special.
10. Video tour of your spa room.
11. Screenshot of a guest's five star review from Google My Business or Travel Advisor.
12. Video tour of the restaurant that takes you from the host stand to sitting down at the table and viewing the menu.
13. Video or picture of when you go above and beyond for a guest. Rose petals on the bed for an anniversary or seashells on the beach to spell LOVE are examples.
14. Flower arrangements in the lobby.
15. Picture of what's in your pantry for guest convenience. Late night snacks or vitamins for morning productivity.
16. What's for breakfast? Picture of your buffet, omelet station or complimentary breakfast bar.
17. Picture of your pool and of guest towels on a lounge chair.
18. Video tour of the bellhop taking your luggage to your room from start to finish.
19. Repost of a guest photo taken at your property. Remember to tell guests to tag your property so you can easily find guest photos when searching on social media. You may find some real gems!
20. A picture of your lobby. You know the time of day when the light shines off the furniture and the chandelier just right.
21. Picture of your 'refresh station' where guests can get fresh coffee or water with cucumber and mint.
22. A screenshot of what room rate, package, spa or dining special you have available this week.
Need some help turning your social media audience into guests? Contact us today for your hotel social media marketing needs.
4 Favorable Advantages Boutique and Independent Properties have over Big Brand Properties
Unique accommodations with sophisticated-charm and influenced by the locale are not the only edges your independent hotel has over big name properties.
Here are 4 favorable advantages that boutique hotels, B&Bs and independent properties will always be able to take the lead on.
Unique accommodations with sophisticated-charm and influenced by the locale are not the only edges your independent hotel has over big name properties.
Here are 4 favorable advantages that boutique hotels, B&Bs and independent properties will always be able to take the lead on.
You Have More Flexibility
Bigger brand name properties have red tape they have to bypass even for seemingly simple decisions to be made.
You have the advantage of:
Running contests
Partnering with local businesses
Giving incentives
Hiring and letting go
Implementing new procedures as you need them
Shifting hours for restaurant, events, retail, spa, and experiences as needed
Making changes to operations, sales, marketing, food & beverage, and maintenance
You Can Make Fast Decisions
When you instinctively know something needs to be done now, you can do it without waiting for email responses from higher ups in different time zones.
You have the advantage of:
Jumping on time sensitive opportunities that would generate revenue
Course correcting as soon as you see something’s not working
You Have Creative Horsepower
You can think outside the box, literally. You aren’t tied to brand standards of colors, messaging or alliances.
You can align your property with causes and foundations you are passionate about.
You can utilize local relationships to enhance your guest experience. For instance:
Chefs you hire
Products you carry
Events you have
Services you offer
Experiences you create
You Can Add A Personal Touch
At smaller properties, guests can experience more touch points with owners and management, enhancing their positive perception and fostering stronger guest loyalty and admiration for your property.
Personal touches might look like:
Greeting them at check in
Having a complimentary bottle of champagne sent to their table
Having a conversation with them in the lobby
Showing them a behind the scenes look at the chef preparing tonight’s meal
Arranging for a special experience they showed interest in
Sending a handwritten thank you once the guest checks out
Need help maximizing your advantages to boost bookings and put your hotel on the map? That’s our speciality.
5 TIPS TO ATTRACT MORE WELLNESS RETREATS TO YOUR HOTEL
In this article you'll discover some significant stats about the wellness tourism industry, learn two very important facts about working with wellness retreat leaders, and find out five easy tips for attracting more wellness retreats to your hotel or retreat center.
“
The U.S. accounts for more than one-third of all global wellness tourism revenues, and it is by far the largest national market.”
In this article you'll discover some significant stats about the wellness tourism industry, learn two very important facts about working with wellness retreat leaders, and find out five easy tips for attracting more wellness retreats to your hotel or retreat center.
So why should you be interested in wellness tourism, anyway?
“...it’s the fastest growing travel sector. The Global Wellness Institute predicts an impressive 21% annual growth rate, expanding the sector to an over $1 trillion market by 2024.”
Wellness Tourism Is High-Yield Tourism
Wellness travelers spend more per trip than the average tourist, and this holds true for both domestic and international travelers.
International wellness tourists on average spent $1,528 per trip, 53% more than the typical international tourist and this is an outdated stat from 2017.
The premium for domestic wellness tourists is even higher. At $609 per trip, they spend 178% more than the typical domestic tourist. - Source Global Wellness Institute
If you want to successfully attract wellness retreats, there are 2 important pieces of information you must first know about working with those that facilitate wellness retreats...the retreat leaders.
#1 Their Pain Points - A wellness retreat leader's biggest pain point is filling their retreat.
Once you understand what challenges a wellness retreat leader faces, you can anticipate their needs and find ways to support the success of their wellness retreat making it a win/win.
#2 Their Goals - A wellness retreat leader's biggest goal is profiting from their retreat.
The majority of retreat leaders break even or lose money on retreats they facilitate. Top reasons for this include lack of marketing and choosing the wrong property for their retreat needs.
Now that you better understand the pain points and goals of a wellness retreat leader, the following 5 tips will give you an advantage in attracting and selling them.
Tip #1 Visuals
Use images and video in your marketing and on your website of your wellbeing services.
Create a visual journey of what a multi-day retreat could look like at your property.
Tip #2 Great Copy
Channel your inner wellness travel writer.
Great copy should beautifully highlight all the amenities and features that would appeal to a wellness retreat leader. Environment, food, wellness, activities, accommodations...
Tip #3 Ease
Make the visuals and copy easily available on your website so the retreat leader can swipe and paste them into their own marketing materials to promote and fill their retreat.
This is of huge value to a retreat leader.
Tip #4 Showcase
Post testimonials from retreat leaders on your website. Retreat leaders follow and trust other retreat leaders.
If you want to speed up your wellness retreat bookings, land a recognizable yoga retreat leader or wellness guru to have a retreat at your property and leverage their testimonial.
Tip #5 Be Findable
What does a wellness retreat leader read?
Who do they trust?
Get featured in travel and wellness magazines and sites so retreat leaders can easily find you.
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Use these five tips as a checklist. The better you understand the needs of these particular types of travelers, the sooner you'll start booking more wellness retreats.
Need help boosting bookings from wellness traveler enthusiasts? We’ve been helping hotels, destinations and wellness retreat companies successfully do this since 2013. Contact us today.
Here’s a recent review from a client that is an international yoga retreat company:
“We’ve Grown Steadily To Offering 4x Our Original Business Plan.”