“Wellness Tourism Will Cross the $1 Trillion Mark in 2024
The GWI forecasts that the wellness tourism market will more than double from 2022 to 2027, with dramatic spending jumps from 2022 ($651 billion) to 2023 ($868 billion) to 2024 ($1 trillion) to 2027 (1.4 trillion).
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Imagine it’s Monday morning, you look at your calendar and see some slow months ahead where you’re not hitting group revenue goals.
You meet with sales and marketing to come up with a game plan, but you find yourself going down all the same roads - government, corporate, family reunions. You think, “there must be another market to tap into.”
Now imagine a different scenario where you’re looking at a full calendar of group events. You’re hitting and exceeding monthly goals and have added an extra $1 Million + to your group revenue profits all because you learned how to attract and sell wellness retreats to retreat leaders. What would an extra $1 Million or $10 Million do for your hotel?
How can your hotel, even you’ve never pursued this market before, become a sought-after destination for wellness retreats?
“The first steps are rolling out the red carpet for wellness groups. It’s time to make retreat leaders feel welcome at your property.”
Retreat Ready - How To Start Attracting Wellness Group Bookings At Your Hotel
Actionable steps to transform your hotel into a retreat-ready haven, perfect for attracting wellness groups.
1. What To Put On Your Website
Showcase Wellness-Friendly Facilities: Update your website to highlight any wellness-friendly amenities you have, like spas, quiet gardens, or health-conscious cuisine. Even if your offerings are limited, emphasize tranquility and relaxation.
Create a Dedicated Wellness Section: Add a specific section for wellness retreats on your website. Include detailed information about the spaces, services, and experiences you can offer to wellness groups.
Use Engaging Visuals: Incorporate high-quality images and videos that showcase your hotel as a serene, wellness-supportive environment. Virtual tours can be particularly effective.
2. What To Post On Social Media
Leverage Visual Storytelling: Regularly post images and stories that depict a wellness-oriented atmosphere. Think serene settings, yoga sessions at sunset, or guests enjoying healthy cuisine.
Engage with Wellness Influencers: Collaborate with wellness influencers to showcase your hotel’s potential for hosting retreats. This can significantly increase your visibility within the wellness community.
Create Wellness-Centric Content: Share tips on wellness, stress reduction, and healthy living. This positions your hotel as a thought leader in the wellness space.
3. How To Prepare Hotel Employees
Train Staff in Wellness Hospitality: Offer training sessions to help your staff understand the unique needs of wellness groups. Focus on mindfulness, customer service, and knowledge about wellness activities.
Create Wellness Ambassadors: Designate or hire staff members who are passionate about wellness to act as Wellness Ambassadors. They can assist in planning and ensuring that wellness groups have a memorable experience.
Gather Feedback and Adapt: Regularly seek feedback from both staff and guests on how to improve your hotel’s wellness offerings. Being adaptable and responsive to feedback is key.
Transforming your hotel to attract wellness group bookings doesn't require a complete overhaul. By strategically enhancing your website, utilizing social media effectively, and training your staff in wellness hospitality, you can make your hotel an attractive option for wellness retreat leaders. Implement these steps to roll out the red carpet for wellness groups and watch as your group revenue grows.
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GROUP REVENUE RICHES
How your hotel can easily make an extra $1 Million+ this year in revenue from wellness retreat bookings, even if it wasn’t designed for wellness.
Ready to make an extra $1 Million+ in Group Revenue this year? We have 20 years of experience helping hotels increase group revenue with wellness tourism. Request a conversation.
