hotel marketing, guest generated content
Coconut Creative Agency
What is Guest Generated Content (GGC)?

Celebrate the Impact of Guest Generated Content (GGC) on Your Hotel's Success! Dive into the world of GGC and discover how authentic guest stories, reviews, and visuals can elevate your hotel's brand, boost bookings, and foster trust among travelers. Uncover the potential of GGC and learn three easy ways to harness its power for your property. Join us on this transformative journey, and let Coconut Creative Agency guide you towards a thriving GGC-driven future.

What is Guest Generated Content (GGC)?

Ep 2: A Retreat Leader’s Hidden Paradise in Costa Rica With Chak, Owner of Bohemia

In this episode of The Coconut Hotline, host Ashley Steinmetz interviews Chak, the owner of Bohemia, a small hotel in Costa Rica. They discuss Chak's journey from vacationer to hotel owner, the vision behind Bohemia's design, and the unique experiences offered to guests.

Chak shares insights on building relationships with guests, the importance of community, and the healing space created at Bohemia. The conversation also covers retreat options, activities in Santa Teresa, and advice for aspiring hotel owners, emphasizing the importance of authenticity and a personal touch in hospitality.

Listen to the full episode here:EP. 2 A Retreat Leader’s Hidden Paradise in Costa Rica With Chak, Owner of Bohemia

Topics Covered in This Episode:

  • Introduction to Bohemia and Its Vision

  • The Journey of Building Bohemia

  • The Unique Experience of Running a Hotel

  • Creating a Healing Space for Guests

  • Accommodating Yoga Retreats at Bohemia

  • Exploring Santa Teresa and Its Activities

  • Advice for Aspiring Hotel Owners

Links:

Free Resource:

Stay tuned for more insights and expert interviews on The Coconut Hotline! Don’t forget to subscribe and leave a review!

Ep 1: Behind The Scenes of a Successful Yoga Retreat With Alyson Simms

Welcome to the first-ever episode of The Coconut Hotline! Host Ashley Steinmetz sits down with yoga retreat leader and wellness entrepreneur Alyson Simms. Fresh off selling out her retreat in Thailand, Alyson shares insights for small hotel owners looking to attract yoga retreats to their properties.

Currently based in Da Nang, Vietnam, Alyson has led retreats in Greece, Thailand, and other amazing destinations. In this episode, she shares her personal experiences, expert advice, and behind-the-scenes details of hosting a successful yoga retreat.

Listen to the full episode here: EP. 1 Behind The Scenes of a Successful Yoga Retreat With Alyson Simms

Topics Covered in This Episode:

  • How Alyson Prepares To Lead A Retreat

  • What Really Good Retreat Leaders Do Before Hosting a Retreat

  • Where Alyson Stays Before Guests Arrive

  • Alyson Leading a Retreat in Chiang Mai, Thailand

  • Her Dream of Leading a Retreat in Vietnam

  • Choosing the Perfect Hotel for a Vietnam Retreat

  • Alyson's Retreat in Thailand and Her Work With One Yoga Global

  • Ashley’s Advice for a Small Hotel in Costa Rica

  • Advice for New or Aspiring Hotel Owners

  • If Alyson Owned a Hotel Retreat Center, What Would It Be Like?

  • Haggling at Night Markets in Thailand

  • Using Your Destination as a Selling Point

  • What Impresses Alyson About a Hotel

  • Surprising Wellness Tourism Stats

  • Why Wellness Travel is Breaking Records

  • $2 Meals and $7 Massages: The Perks of Retreat Travel

  • Why Every Retreat Center Owner Should Attend a Retreat

  • The Booming Wellness Travel Industry

  • Where to Go for a True Digital Detox

  • The Growing Number of Yoga and Fitness Instructors

  • Holding a Yoga Teacher Training at Your Hotel

  • Introduction to the Yoga Retreat Market

  • Maximizing Your Yoga Retreat Bookings

Links:

Free Resource:

Stay tuned for more insights and expert interviews on The Coconut Hotline! Don’t forget to subscribe and leave a review!

The MILLION DOLLAR RETREATS COURSE for small hotels

Your first steps to adding up to a million in new revenue with yoga retreats starts here

The MILLION DOLLAR RETREATS COURSE is exactly what the small hotel market needs to get a piece of the $1.3 trillion dollar and rising wellness tourism demand.

Discover how to add up to $1 million in new revenue and yoga retreat bookings with The Million Dollar Retreats Course! This video training course is now live. Click here to see course details.

Conversations on Instagram that lead to direct bookings

What’s Inside the Million Dollar Retreats Course?

There are six (6) Modules with micro video trainings. The course is less than three hours to watch with all videos combined. Each Module is dripped out to you every 48 hours. You have access to Module One immediately upon purchase.

You will learn my six step MILLION DOLLAR RETREAT LEADER ORGANIC INSTAGRAM FUNNEL.

  • Find and connect with yoga retreat leaders on Instagram that are a great fit for your hotel

  • Create a great first impression using the exact script I use for hotel clients

  • Have them envisioning leading a retreat at your hotel with one piece of marketing material

  • Give them an Irresistible Invite that puts your hotel top choice (note: it's almost impossible for a yoga retreat leader to say no to this. This invite differentiates your hotel from the other hotels they may be considering.)

  • Now you take over! Take the conversation off Instagram when they're ready to talk booking- at this point they're in love with your hotel, that's the beauty of the funnel.

Have multiple conversations going at once with yoga retreat leaders

What to expect:

The Million Dollar Retreat Leader Organic Instagram Funnel results in having several conversations with yoga retreat leaders interested in bringing a group to your hotel.

Doing the steps in the funnel take a yoga retreat leader from just learning about your hotel, to imagining bringing a group there, to you being first choice when they're ready to sign a contract and put down a deposit.

By putting the 6 steps inside the funnel into action, small hotels can keep consistent interest from yoga retreat leaders throughout the year.

Why This Course Is a Game-Changer for Small Hotels?

Wellness retreats are no longer just a trend—they're a multi-billion-dollar opportunity for small hotels looking to grow their business. By enrolling in this course, your small hotel can:

  • Boost Revenue: Unlock the potential to generate $300K to $1M annually by attracting yoga retreat leaders who bring repeat business year-round.

  • Take Control: Learn proven strategies to independently market your hotel and build lasting partnerships with retreat leaders—no expensive agencies needed.

  • Save Time and Effort: The step-by-step video training eliminates confusion, helping you focus on execution and results.

  • Gain Clarity: Shift from scattered marketing efforts to a focused, actionable plan that’s easy to follow, even for teams with limited experience.

  • Elevate Your Reputation: Position your hotel as a go-to destination for wellness retreats, expanding your reach in a rapidly growing market.

This course isn’t just training; it’s the path to transforming your hotel’s potential in the thriving wellness retreat industry.

Who Is This Course For?

This course is designed for small hotels, b&bs, short term rentals

Wanting to Attract Yoga Retreat Leaders: Perfect for hotel owners or managers who want to establish long-term partnerships with yoga and wellness retreat leaders that return year after year bringing groups.

  • Have Limited Marketing Experience: Ideal for teams who need a clear, step-by-step plan to market their hotel and generate bookings without hiring an agency.

  • Are Looking to Tap Into the Wellness Industry: Whether you're just starting with retreats or want to grow your presence in the $1.3 trillion wellness market, this course gives you the tools to succeed.

  • Struggle with Consistent Bookings: If your hotel isn’t consistently attracting group retreats, this course will show you how to turn Instagram into a powerful lead-generation tool.

  • Value Independence: For hotels that want to learn how to manage their own marketing and outreach, this course is the perfect guide to build self-sufficiency.

This course is for any hotel looking to take control of its growth and leverage wellness retreats as a sustainable revenue stream.

Take Action Today!

Don’t miss this opportunity to transform your hotel into a retreat destination. Wellness tourism is booming, and the time to act is now. Let The Million Dollar Retreats Course—featuring engaging video training—be your guide to building a sustainable, profitable retreat business that aligns with your property’s strengths.

Click here to enroll and see course details now!

What Are the Most Popular Activities in Yoga Retreats Today? Inspiration for Boutique Hotels and Retreat Centers

As yoga retreats continue to rise in popularity, boutique hotels and retreat centers have a unique opportunity to attract wellness travelers by curating exceptional experiences. Yoga retreats are no longer just about yoga classes—they’re about creating an immersive journey that blends mindfulness, adventure, and culture.  

If you’re looking for ideas to make your property irresistible to retreat leaders, here’s a list of the most popular activities yoga retreats are incorporating today. Use this as inspiration to craft a retreat offering that stands out in a competitive market.  

1. Surfing: Where Yoga Meets the Waves

For properties near the ocean, offering a yoga-and-surfing experience is a natural fit. Morning yoga sessions help guests center themselves, while afternoons on the waves provide a thrilling and active way to connect with nature. Adding surf lessons or partnerships with local instructors can elevate your retreat’s appeal.

2. Paddleboarding, Snorkeling, and Other Water Adventures

Water-based activities are a huge hit with yoga retreat attendees. Paddleboarding yoga, snorkeling excursions, kayaking, or trips to nearby waterfalls allow guests to deepen their mindfulness practice while enjoying the serenity of water.

3. Nature Walks, Hiking, and Trekking

Many retreat leaders incorporate hiking into their schedules, whether it’s a guided nature walk or a trek to a landmark like Machu Picchu. If your property is near scenic trails, consider highlighting these in your retreat packages. Offering guided hikes or maps of local routes can add extra value for retreat organizers.  

4. Winter Sports: Yoga in Snowy Settings

If your property is located in a cold-weather destination, combine yoga with winter sports like skiing, snowboarding, sledding, or snowshoeing. These activities attract guests who enjoy a mix of adventure and relaxation, creating a unique selling point for your retreat.  

5. Dancing: Movement Beyond the Mat 

Adding dance activities like salsa or ecstatic dance can appeal to retreat-goers looking for fun ways to improve flexibility, body awareness, and confidence. This is an excellent offering for properties with access to open spaces or studios.  

6. Cultural Experiences: Dive Into the Destination

Guests attending yoga retreats love to explore local culture. Offering activities like cooking classes, winery tours, or visits to nearby towns can enrich their experience. If your property is in a culturally vibrant area, consider collaborating with local artisans or chefs to create authentic experiences.

7. Yoga and Wildlife: The Safari Experience

Properties near wildlife reserves or natural sanctuaries can host yoga safaris, giving guests the opportunity to practice mindfulness while connecting with nature and wildlife. This pairing is particularly appealing for those looking to disconnect and immerse themselves in the natural world.  

8. Volunteering Opportunities

Purpose-driven retreats are growing in demand. Offering volunteering opportunities—such as beach cleanups, teaching yoga in local schools, or working with community projects—can help retreat leaders create a meaningful experience for their guests.  

9. Silent Walks: A Peaceful Start to the Day

Silent walks are increasingly popular in yoga retreats as a calming way to begin the day. If your property has scenic grounds or access to peaceful trails, this simple yet powerful activity can be a valuable addition.  

10. Workshops and Educational Opportunities  

Retreat leaders often seek to include workshops, from mindfulness techniques to yoga philosophy. If your property has a conference room or open space, make it available for such sessions. You could also collaborate with local wellness experts to provide unique offerings like sound healing or aromatherapy workshops.

The Business Benefits of Offering Popular Yoga Retreat Activities

Incorporating these activities into your retreat packages not only attracts yoga retreat leaders but also positions your property as a destination of choice for high-value wellness travelers. Here’s why:

  • Retreat leaders love unique offerings. By helping them plan activities, you make their job easier and increase the likelihood they’ll book with you again.

  • Wellness travelers spend more. International wellness tourists spend 41% more per trip than the average traveler. This means you can boost revenue significantly with just a few well-planned retreats.  

  • Yoga retreats are in demand. With bookings up 30% year-over-year, offering activities that align with current trends ensures your property stays competitive.

Add $300k- to $1M in new revenue with yoga retreats

Learn how to position your property as a retreat leader’s dream destination? Stay tuned for our upcoming $1M Retreats Course for Hotels, where we’ll show you how to start adding tens of thousands in new revenue—all without paid ads.

Make this year the one where your property becomes a top destination for wellness travelers.

The $42K Dollar Opportunities Too Many Boutique Hotels Are Missing Out On

Picture this: You left behind the hustle of the corporate world to follow your dream. You’re running a boutique hotel in a stunning location – maybe nestled in the lush jungles of Costa Rica or perched on a white-sand beach in the Caribbean. You’ve poured your heart into every detail, from the design of the rooms to the curated local touches that make your property special.

So why does it feel like your dream is starting to feel more like a struggle?

For so many boutique hotel owners, it’s this lingering thought:

“I’m doing everything I can, but I’m still not getting enough bookings to feel secure.”

And if we’re being honest, maybe your day-to-day looks a bit like this:

- You’re trying to post on Instagram because you know you’re “supposed to,” but every post feels like shouting into the void.

- You’re juggling more than you ever imagined – from guest check-ins to managing maintenance issues – and there’s no time left to figure out why your marketing isn’t working.

- You’re constantly worried about where your next booking will come from, especially during low season.


Here’s the truth: Posting on Instagram without a strategy is like tossing breadcrumbs into the ocean and hoping fish will show up.

Shifting Your Focus From Single Bookings To Group Bookings

Imagine this:

Instead of relying on a trickle of individual travelers, you host a yoga retreat at your property. One booking. One group. Tens of thousands of dollars in revenue.

And the best part? Retreat leaders do most of the heavy lifting for you. They promote the retreat, manage the attendees, and bring groups ready to enjoy every aspect of your property – from your peaceful rooms to your incredible food and relaxing amenities.

Suddenly, you’re not just running a hotel. You’re the destination where people come to heal, recharge, and connect.

It’s not just about filling rooms; it’s about creating experiences so memorable that retreat leaders book with you year after year.

Why Yoga Retreats Provide the Profit Runway You Need

When you position your hotel as a retreat destination, everything shifts:

  1. Fewer Guests, Bigger Paydays: Hosting retreats means fewer individual travelers to manage while bringing in significantly more revenue per booking.

  2. Stress-Free Planning: Retreat leaders plan months (sometimes a year) in advance, giving you the peace of mind that comes with predictable income.

  3. More Time for You: With fewer moving parts and steadier revenue, you’ll finally have the breathing room to enjoy the lifestyle you dreamed of when you started this journey.

Ready to Turn Your Property Into a Yoga Retreat Hotspot?

If you're serious about transforming your property into a sought-after destination for wellness retreats and are ready to invest in expert guidance, keep reading…

Our co-founder, Ashley Steinmetz offers a limited number of complimentary 15-minute calls per month to help boutique property owners explore what’s possible. 

Spaces fill quickly, so if you’re ready to take the next step, don’t wait. Click here to request your call with Ashley and let’s discuss how we can position your property to attract retreat leaders and unlock new revenue opportunities.

Why Wellness Tourism Is the Opportunity of 2025 (And What to Do if Your 2024 Group Revenue Fell Flat)

If your 2024 group revenue didn’t quite meet expectations, you’re not alone. Many properties are navigating a changing landscape of traveler preferences—and one of the most exciting opportunities for 2025 is tapping into the wellness tourism boom.

Why Wellness Tourism Is the Fastest-Growing Segment in Travel

Wellness tourism is now a $1.2 trillion market, growing at nearly twice the rate of the overall travel industry. Travelers are increasingly seeking experiences that promote physical, mental, and emotional well-being. This trend isn’t just for luxury resorts or secluded spas; wellness travelers are looking for:

  • Unique locations that inspire relaxation and reflection.

  • Properties that offer authenticity and a personal touch.

  • Activities like yoga, meditation, and spa treatments to recharge their minds and bodies.

The demand is clear: If you don’t have a plan to attract wellness travelers, you’re missing out on one of the most lucrative opportunities in the industry.

What to Do if You’re Unsatisfied with 2024 Group Revenue

If group revenue left you feeling frustrated or stuck in 2024, don’t worry. There’s a clear path to turn things around in 2025. Here’s how:

1. Identify Your Property’s Wellness Appeal

Take an honest look at what makes your property unique. 

Do you have:  

- A quiet location perfect for yoga retreats?  

- Spa amenities or wellness-focused cuisine?  

- Nearby trails, beaches, or nature spots for relaxation?  

These assets don’t need to be luxurious. Today’s wellness traveler values authenticity over opulence.

2. Connect with Wellness Retreat Leaders

Yoga and wellness retreat leaders are the gatekeepers to group bookings. Use platforms like Instagram to find them, focusing on keywords like “yoga retreat” or “wellness travel.” Build genuine relationships and position your property as the ideal host.

3. Position Your Property for Wellness Travelers

Your marketing strategy should speak directly to what wellness travelers value:

- High-quality images showcasing your relaxing spaces.  

- Social media content emphasizing tranquility, connection, and well-being.  

- Reviews or testimonials from past group leaders and participants.

4. Create a Wellness Group Revenue Plan

Whether it’s weekend yoga retreats, week-long detox stays, or month-long teacher training programs, wellness retreats offer consistent and high-value group bookings. Map out your strategy now to capture this revenue in 2025.

Engage with Retreat Leaders

Find yoga teachers, retreat organizers, and wellness coaches on Instagram. Start engaging by liking, commenting, and following their accounts to build relationships.

For a more detailed action plan, grab your free copy of Yoga Retreat Riches. This playbook includes what you need to start making your property irresistible to retreat leaders.

Download the Free Playbook Here

Small Hotels Are Making Big Profits Welcoming Yoga Retreats

Are you an independent or boutique hotel owner who dreams of growing your revenue but feels held back by the challenges of running a lean operation? You’re not alone. Most small properties face similar struggles:

  • No dedicated sales and marketing department like the big chains.

  • A small team wearing multiple hats and juggling endless priorities.

  • A tight marketing budget that leaves Instagram—and its revenue potential—neglected.

You know Instagram can be a game-changer for your property, but the thought of spending hours on marketing overwhelms you. Sound familiar?

At Coconut Creative, we get it. Both co-founders of our agency have worked in hotels and consulted with boutique properties worldwide. We know the unique challenges you face—and the immense potential you have to profit from wellness travelers.

““Wellness tourism is one of the fastest-growing sectors in travel, projected to hit
$1.3 trillion by 2025.””

Yoga retreats are an untapped goldmine for boutique hotels, vacation homes, and eco-lodges. 

Travelers are actively seeking destinations that offer peace, relaxation, and unique wellness experiences.

““Wellness travelers spend 53% more per trip than the average tourist, making this the perfect time to position your property as a retreat destination.””

Even Small Properties Can Tap into Wellness Tourism

Wellness travelers aren’t just looking for big resorts. Boutique hotels, vacation homes, eco-lodges, and even casitas and bungalows can thrive in this $1.2 trillion market. By focusing on wellness retreats, you can stand out, fill your calendar, and build long-term relationships with retreat leaders who return year after year.

How to Get Started Right Now

1. Define Your Unique Selling Point (USP)

What makes your property special? Is it the serene setting, proximity to nature, cozy accommodations, or healthy dining options? Write down 3-5 things that would attract yoga retreat leaders.

2. Optimize Your Instagram Bio

Your Instagram bio is your elevator pitch. Include a clear description of your property and how it caters to wellness and retreat groups. Example:
"An oceanfront boutique hotel perfect for yoga and wellness retreats. Hosting groups of 10-20 with customizable packages."

3. Showcase Retreat-Ready Spaces

Start posting high-quality photos and videos of areas that would appeal to retreat leaders:

  • Open-air spaces for yoga practice.

  • Rooms and suites designed for relaxation.

  • Communal dining areas and wellness-focused meals.

4. Engage with Retreat Leaders

Find yoga teachers, retreat organizers, and wellness coaches on Instagram. Start engaging by liking, commenting, and following their accounts to build relationships.

For more detailed steps, templates, and insider tips, grab your free copy of Yoga Retreat Riches. This guide includes everything you need to make your property irresistible to retreat leaders.

Download the Free Playbook Here

What If You Could Add $1 Million in Revenue Without a Marketing Team?

This isn’t just a dream—it’s entirely possible. 

We’re beyond excited to announce our upcoming $1M Retreat Course designed specifically for independent and boutique hotels, and retreat centers. 

In this step-by-step program, Coconut Creative Co-Founder Ashley Steinmetz will reveal the exact strategies she uses to show hotels book yoga retreats and add $1 million or more to their annual group revenue and turn their hotel into an in demand wellness destination. 

Click here to join the waitlist and be the first to get access!

Profit Potential for Hotels Who Target Yoga Retreats: Three Examples

1. Small-Scale Retreats: $300K Annually

  • Guests per retreat: 15

  • Retreat duration: 5 nights

  • Rate per person per night: $200

  • Number of retreats per year: 20
    Total Revenue: $300,000

2. Mid-Range Growth: $500K Annually

  • Guests per retreat: 20

  • Retreat duration: 7 nights

  • Rate per person per night: $250

  • Number of retreats per year: 14
    Total Revenue: $490,000

3. High-Demand Destination: $1M Annually

  • Guests per retreat: 25

  • Retreat duration: 7 nights

  • Rate per person per night: $300

  • Number of retreats per year: 20
    Total Revenue: $1,050,000

Ready to Turn Your Property Into a Wellness Retreat Hotspot?

If you're serious about transforming your property into a sought-after destination for wellness retreats and are ready to invest in expert guidance, keep reading…

Our co-founder, Ashley Steinmetz offers a limited number of complimentary 15-minute strategy calls per month to help independent property owners like you explore what’s possible. 

Spaces fill quickly, so if you’re ready to take the next step, don’t wait. Click here to request your call with Ashley and let’s discuss how we can position your property to attract retreat leaders and unlock new revenue opportunities.

How Small Boutique Hotels Can Tap Into the $1.3 Trillion Wellness Tourism Market

Wellness tourism is booming. With the market projected to reach $1.3 trillion by 2025, there’s no better time for small, independent boutique hotels to position themselves as in-demand wellness retreat destinations. If you’re wearing all the hats and juggling countless responsibilities, this blog is for you—we’ll show you how to take advantage of this opportunity without adding stress to your already full plate.

Why Wellness Tourism Is a Game-Changer for Small Properties

Wellness tourism isn’t just a trend; it’s a shift in how travelers approach their vacation planning. Today’s guests are prioritizing mental, physical, and emotional well-being—and they’re willing to pay a premium for experiences that support these goals.

For boutique hotels, this means:

  • Consistent Bookings: Retreat leaders often book months in advance, filling your calendar with multi-day stays.

  • Higher Per-Guest Spending: Wellness-focused travelers are more likely to spend on premium experiences, healthy meals, and spa services.

  • Repeat Business: Build lasting relationships with retreat leaders who will return year after year.

How Hosting Wellness Retreats Can Transform Your Revenue

Even if you’re managing a small team—or doing it all yourself—you don’t need a massive property to succeed in this space. Consider this scenario:

  • 10 retreats per year

  • 15 guests per retreat

  • 5 nights per stay

  • $200 per person, per night

= $150,000 in new annual revenue.

And this doesn’t include add-ons like spa treatments, excursions, or premium packages that can further boost your income.

What Makes Your Property a Perfect Retreat Destination?

You may not realize it, but your property already has what retreat leaders are looking for:

  • Authenticity: Small boutique spaces offer a charm that large resorts can’t replicate.

  • Intimacy: Smaller properties create an atmosphere of connection and serenity, ideal for yoga or wellness retreats.

Flexibility: Your ability to tailor experiences is a huge advantage in attracting retreat leaders who want a unique offering for their groups.

3 Simple Steps to Attract Retreat Leaders Without Adding to Your Plate

Here’s how to start tapping into the wellness tourism market:

1️⃣ Showcase Your Property Online
Use Instagram to highlight your cozy spaces, tranquil surroundings, and amenities like yoga decks, healthy meal options, or nearby nature trails. Retreat leaders need to see the potential for their events.

2️⃣ Position Yourself as a Wellness Retreat Destination
Craft messaging that speaks directly to wellness travelers and retreat leaders. Emphasize the experiences you can offer—relaxation, rejuvenation, and connection.

3️⃣ Build Relationships with Retreat Leaders
Proactively reach out to retreat leaders on Instagram. Show them how your property is the ideal spot for their next retreat. Once you’ve hosted one retreat, word-of-mouth can quickly snowball into multiple bookings.

Swipeable Actions to Get Started

  • Audit Your Instagram Profile: Does it showcase your property’s best features for wellness retreats? Update your bio and recent posts to reflect this focus.

  • Create a Wellness Retreat Package: Include accommodations, meals, and optional add-ons like guided hikes or yoga classes.

  • Engage with Retreat Leaders: Spend 10 minutes a day liking, commenting, and messaging retreat leaders in your niche.

The Opportunity Is Here—Will You Take It?

Wellness tourism is growing rapidly, and small boutique properties are uniquely positioned to thrive in this space. The question is: will retreat leaders find you, or will they book somewhere else?

FREE RESOURCE TO HELP YOU GET STARTED BOOKING YOGA RETREATS AT YOUR HOTEL  

Click here to get our YOGA RETREAT RICHES PLAYBOOK for Hotels for FREE right now. Get started today using Instagram to connect with retreat leaders that lead to bookings. 

Ready to Turn Your Property Into a Wellness Retreat Hotspot?

If you're serious about transforming your property into a sought-after destination for wellness retreats and are ready to invest in expert guidance, keep reading…

Our co-founder, Ashley Steinmetz offers a limited number of complimentary 15-minute strategy calls per month to help independent property owners like you explore what’s possible. 

Spaces fill quickly, so if you’re ready to take the next step, don’t wait. Click here to request your call with Ashley and let’s discuss how we can position your property to attract retreat leaders and unlock new revenue opportunities.

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How to Add $1 Million in Revenue with Yoga Retreats: A Wellness Tourism Strategy for Independent Hotels

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Small, boutique hotels often feel like hidden gems—unique, charming, and full of potential—but struggle with visibility. If this sounds like your property, you’re not alone. The good news? The booming wellness tourism industry presents a golden opportunity to transform your hotel into a go-to retreat destination.  

In this blog post, we’ll show you how to position your property to attract retreat leaders, build a steady stream of group bookings, and grow your revenue by $1 million or more—all by leveraging an organic Instagram strategy.  

Wellness tourism is growing at an unprecedented rate, projected to reach $1.3 trillion globally by 2025. In 2022 alone, wellness travelers spent $436 billion—a number that’s set to rise as more people prioritize health and transformative experiences.


The Wellness Tourism Boom: Why Now Is the Time to Act

Wellness tourism is growing at an unprecedented rate, projected to reach $1.3 trillion globally by 2025. Travelers are seeking more than just a place to stay—they’re looking for transformative experiences, from yoga retreats to wellness workshops.  

For independent hotels and boutique properties, this is an incredible opportunity:  

- Retreat leaders are actively searching for intimate, unique spaces like yours.  

- Wellness travelers spend **53% more** than the average international tourist, according to the Global Wellness Institute.  

- Hosting just 10 retreats annually could bring in a six-figure and more revenue.  

The key? Making your property visible to the right audience.  

How to Attract Retreat Leaders Using Instagram

Instagram is a powerful tool to showcase your property’s charm and connect with retreat leaders. But you need a strategy tailored to your boutique hotel. Here’s a step-by-step guide:

1. Make Your Property Irresistible with Instagram

Retreat leaders want properties that feel authentic and inviting. Showcase your space with:

– Authentic Content: Use real photos and videos to highlight your bungalows, natural surroundings, and amenities like yoga decks or cozy communal spaces.

– Consistency: Post 3-5 times per week to stay visible. Highlight different aspects of your property, from sunrise views to guest testimonials.

– Behind-the-Scenes Stories: Share what makes your property unique—your team, local traditions, or eco-friendly practices.

💡 Pro Tip: Use Instagram Reels to showcase your space in action—think yoga classes, group dinners, or sunrise meditations.

2. Speak Directly to Retreat Leaders

Your content should answer a retreat leader’s biggest questions:

– “Is this space suitable for my group?”

– “Does this property understand the needs of wellness retreats?”

Swipeable actions:

– Create posts that highlight your property’s retreat-friendly features:
– Accommodations for groups (e.g., “Our 10 bungalows sleep up to 20 guests”).
– Amenities like yoga mats, outdoor spaces, or plant-based dining options.
– Use captions to explain why your property is perfect for retreats. Example: “Our oceanfront deck is ideal for yoga classes, meditation sessions, or group activities.”

3. Craft an Offer That Brings Retreat Leaders Back

Retreat leaders value long-term partnerships. Make it easy for them to return:

– Offer perks for repeat bookings (e.g., discounts, priority booking).

– Create customizable retreat packages that include accommodations, meals, and wellness activities.

– Highlight your flexibility and willingness to accommodate specific group needs.

Swipeable actions:

– Add a Retreat Leader FAQ to your website or Instagram Highlights.

– Share testimonials from retreat leaders who’ve booked with you in the past.

How One Property Could Add $1 Million with Yoga Retreats

Here’s a breakdown of how hosting yoga retreats could transform your revenue:

– 10 retreats per year

– 15 guests per retreat

– 5 nights per stay

– $200 per person, per night

Annual Revenue: $150,000

Now, factor in additional revenue from:

– Meal packages, spa services, or excursions.

– Repeat bookings from satisfied retreat leaders.

With the right strategy, small properties like yours can consistently attract wellness groups, leading to significant revenue growth.

Why Small Properties Have the Upper Hand

Boutique hotels and independent properties offer something corporate hotels can’t: a personal touch. Retreat leaders seek out:

– Unique, intimate settings that create memorable experiences.

– Direct communication with property owners and managers.

– Flexibility to tailor their retreats to their specific vision.

This is to your advantage. By positioning your property as a wellness hotspot, you’re not just filling rooms—you’re creating long-term partnerships with retreat leaders who will return year after year.

FREE RESOURCE TO HELP YOU GET STARTED BOOKING YOGA RETREATS AT YOUR HOTEL

Click here to get our YOGA RETREAT RICHES PLAYBOOK for Hotels for FREE right now. Get started today using Instagram to connect with retreat leaders that lead to bookings.

Ready to Turn Your Property Into a Wellness Retreat Hotspot?

If you're serious about transforming your property into a sought-after destination for wellness retreats and are ready to invest in expert guidance, keep reading…

Our co-founder, Ashley Steinmetz, offers a limited number of complimentary 15-minute strategy calls per month to help independent property owners like you explore what’s possible.

Spaces fill quickly, so if you’re ready to take the next step, don’t wait. Click here to request your call with Ashley and let’s discuss how we can position your property to attract retreat leaders and unlock new revenue opportunities.

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The Surging Demand for Mindfulness Retreats—and How Your Hotel Can Cash In

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If there’s one thing 2025 is already proving, it’s this: wellness and mindfulness are not just personal trends—they’re business opportunities. Big business opportunities.

As people worldwide search for ways to recharge, focus, and deepen their personal wellness practices, hotels that get in on this trend are poised to see substantial returns.

Why? Because travelers are no longer just looking for a place to stay. They’re looking for experiences that add value to their lives and help them disconnect from the chaos of everyday life. And they’re willing to pay premium prices for it.

Searches for “mindfulness retreats” have surged by a massive 170% this year alone, with the wellness tourism industry now estimated to hit over $1 trillion in revenue.

It’s time to ask yourself: How much of this wellness market share is your hotel capturing?

The Power of Partnering with Yoga & Wellness Retreat Leaders

Imagine having a partner who books out 10-20 rooms at your hotel not just once but multiple times a year. That’s what a yoga or wellness retreat leader can bring to the table. Retreat leaders look for serene, inspiring locations where their clients can fully immerse themselves in a wellness experience—and they’re constantly on the lookout for places to bring their retreats.

One single partnership with a yoga retreat leader who hosts four retreats a year can generate upwards of $240,000 annually for your hotel. Multiply that by a few more leaders, and you’re looking at a powerful revenue stream that keeps rooms booked, amenities utilized, and your property buzzing with guests who will come back even beyond the retreat.

Why the Wellness Market Isn’t Slowing Down

Wellness tourism is growing—fast. Driven by a global focus on mental health, mindfulness, and self-care, people from all walks of life are prioritizing wellness experiences over standard vacations. Wellness travelers are often high-spending guests who value quality, comfort, and tailored experiences, making them ideal clientele for hotels that provide premium, unique settings for retreats.

How to Make Your Hotel Stand Out to Retreat Leaders

Knowing that retreat leaders have numerous hotel options, it’s essential to make your property stand out.

Here’s how:

  1. Create Relationships: Start reaching out to retreat leaders who align with your property’s vibe. Do some research on social media platforms like Instagram or LinkedIn, where many retreat leaders build their businesses and audiences.

  2. Offer Wellness-Focused Amenities: Whether it’s a dedicated yoga studio, a menu of organic foods, or spa treatments, ensure your hotel has amenities that wellness travelers and retreat leaders will find attractive.

  3. Invest in an Instagram Strategy: Wellness and yoga retreat leaders often find venues through Instagram, so having a curated, engaging presence is crucial. Showcase your best features, and create content that speaks directly to the retreat leader's needs and vision.

  4. Use Our Free “Yoga Retreat Riches” Playbook: If you’re serious about attracting this high-value market segment, download our free playbook. “Yoga Retreat Riches” walks you through the revenue potential and provides a roadmap for building those invaluable partnerships with retreat leaders—all without needing to rely on paid ads.

The takeaway? The wellness market isn’t slowing down, and the demand for mindfulness and wellness retreats will only increase in 2025. Aligning your hotel with these high-revenue potential partnerships could add up to $1 million or more in bookings per year. If you’re ready to capture this momentum and secure your hotel’s place in the future of wellness tourism, don’t sleep on this opportunity.

Ready to get started? Click here to get our free “Yoga Retreat Riches” Playbook and start connecting with retreat leaders today.