If your 2024 group revenue didn’t quite meet expectations, you’re not alone. Many properties are navigating a changing landscape of traveler preferences—and one of the most exciting opportunities for 2025 is tapping into the wellness tourism boom.
Why Wellness Tourism Is the Fastest-Growing Segment in Travel
Wellness tourism is now a $1.2 trillion market, growing at nearly twice the rate of the overall travel industry. Travelers are increasingly seeking experiences that promote physical, mental, and emotional well-being. This trend isn’t just for luxury resorts or secluded spas; wellness travelers are looking for:
Unique locations that inspire relaxation and reflection.
Properties that offer authenticity and a personal touch.
Activities like yoga, meditation, and spa treatments to recharge their minds and bodies.
The demand is clear: If you don’t have a plan to attract wellness travelers, you’re missing out on one of the most lucrative opportunities in the industry.
What to Do if You’re Unsatisfied with 2024 Group Revenue
If group revenue left you feeling frustrated or stuck in 2024, don’t worry. There’s a clear path to turn things around in 2025. Here’s how:
1. Identify Your Property’s Wellness Appeal
Take an honest look at what makes your property unique.
Do you have:
- A quiet location perfect for yoga retreats?
- Spa amenities or wellness-focused cuisine?
- Nearby trails, beaches, or nature spots for relaxation?
These assets don’t need to be luxurious. Today’s wellness traveler values authenticity over opulence.
2. Connect with Wellness Retreat Leaders
Yoga and wellness retreat leaders are the gatekeepers to group bookings. Use platforms like Instagram to find them, focusing on keywords like “yoga retreat” or “wellness travel.” Build genuine relationships and position your property as the ideal host.
3. Position Your Property for Wellness Travelers
Your marketing strategy should speak directly to what wellness travelers value:
- High-quality images showcasing your relaxing spaces.
- Social media content emphasizing tranquility, connection, and well-being.
- Reviews or testimonials from past group leaders and participants.
4. Create a Wellness Group Revenue Plan
Whether it’s weekend yoga retreats, week-long detox stays, or month-long teacher training programs, wellness retreats offer consistent and high-value group bookings. Map out your strategy now to capture this revenue in 2025.
Engage with Retreat Leaders
Find yoga teachers, retreat organizers, and wellness coaches on Instagram. Start engaging by liking, commenting, and following their accounts to build relationships.
For a more detailed action plan, grab your free copy of Yoga Retreat Riches. This playbook includes what you need to start making your property irresistible to retreat leaders.
