Are you an independent or boutique hotel owner who dreams of growing your revenue but feels held back by the challenges of running a lean operation? You’re not alone. Most small properties face similar struggles:
No dedicated sales and marketing department like the big chains.
A small team wearing multiple hats and juggling endless priorities.
A tight marketing budget that leaves Instagram—and its revenue potential—neglected.
You know Instagram can be a game-changer for your property, but the thought of spending hours on marketing overwhelms you. Sound familiar?
At Coconut Creative, we get it. Both co-founders of our agency have worked in hotels and consulted with boutique properties worldwide. We know the unique challenges you face—and the immense potential you have to profit from wellness travelers.
““Wellness tourism is one of the fastest-growing sectors in travel, projected to hit
$1.3 trillion by 2025.””
Yoga retreats are an untapped goldmine for boutique hotels, vacation homes, and eco-lodges.
Travelers are actively seeking destinations that offer peace, relaxation, and unique wellness experiences.
““Wellness travelers spend 53% more per trip than the average tourist, making this the perfect time to position your property as a retreat destination.””
Even Small Properties Can Tap into Wellness Tourism
Wellness travelers aren’t just looking for big resorts. Boutique hotels, vacation homes, eco-lodges, and even casitas and bungalows can thrive in this $1.2 trillion market. By focusing on wellness retreats, you can stand out, fill your calendar, and build long-term relationships with retreat leaders who return year after year.
How to Get Started Right Now
1. Define Your Unique Selling Point (USP)
What makes your property special? Is it the serene setting, proximity to nature, cozy accommodations, or healthy dining options? Write down 3-5 things that would attract yoga retreat leaders.
2. Optimize Your Instagram Bio
Your Instagram bio is your elevator pitch. Include a clear description of your property and how it caters to wellness and retreat groups. Example:
"An oceanfront boutique hotel perfect for yoga and wellness retreats. Hosting groups of 10-20 with customizable packages."
3. Showcase Retreat-Ready Spaces
Start posting high-quality photos and videos of areas that would appeal to retreat leaders:
Open-air spaces for yoga practice.
Rooms and suites designed for relaxation.
Communal dining areas and wellness-focused meals.
4. Engage with Retreat Leaders
Find yoga teachers, retreat organizers, and wellness coaches on Instagram. Start engaging by liking, commenting, and following their accounts to build relationships.
For more detailed steps, templates, and insider tips, grab your free copy of Yoga Retreat Riches. This guide includes everything you need to make your property irresistible to retreat leaders.
Download the Free Playbook Here
What If You Could Add $1 Million in Revenue Without a Marketing Team?
This isn’t just a dream—it’s entirely possible.
We’re beyond excited to announce our upcoming $1M Retreat Course designed specifically for independent and boutique hotels, and retreat centers.
In this step-by-step program, Coconut Creative Co-Founder Ashley Steinmetz will reveal the exact strategies she uses to show hotels book yoga retreats and add $1 million or more to their annual group revenue and turn their hotel into an in demand wellness destination.
Click here to join the waitlist and be the first to get access!
Profit Potential for Hotels Who Target Yoga Retreats: Three Examples
1. Small-Scale Retreats: $300K Annually
Guests per retreat: 15
Retreat duration: 5 nights
Rate per person per night: $200
Number of retreats per year: 20
Total Revenue: $300,000
2. Mid-Range Growth: $500K Annually
Guests per retreat: 20
Retreat duration: 7 nights
Rate per person per night: $250
Number of retreats per year: 14
Total Revenue: $490,000
3. High-Demand Destination: $1M Annually
Guests per retreat: 25
Retreat duration: 7 nights
Rate per person per night: $300
Number of retreats per year: 20
Total Revenue: $1,050,000
Ready to Turn Your Property Into a Wellness Retreat Hotspot?
If you're serious about transforming your property into a sought-after destination for wellness retreats and are ready to invest in expert guidance, keep reading…
Our co-founder, Ashley Steinmetz offers a limited number of complimentary 15-minute strategy calls per month to help independent property owners like you explore what’s possible.
Spaces fill quickly, so if you’re ready to take the next step, don’t wait. Click here to request your call with Ashley and let’s discuss how we can position your property to attract retreat leaders and unlock new revenue opportunities.
