hotel marketing, guest generated content
Coconut Creative Agency
What is Guest Generated Content (GGC)?

Celebrate the Impact of Guest Generated Content (GGC) on Your Hotel's Success! Dive into the world of GGC and discover how authentic guest stories, reviews, and visuals can elevate your hotel's brand, boost bookings, and foster trust among travelers. Uncover the potential of GGC and learn three easy ways to harness its power for your property. Join us on this transformative journey, and let Coconut Creative Agency guide you towards a thriving GGC-driven future.

What is Guest Generated Content (GGC)?

Social Media Strategy

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The Surging Demand for Mindfulness Retreats—and How Your Hotel Can Cash In

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If there’s one thing 2025 is already proving, it’s this: wellness and mindfulness are not just personal trends—they’re business opportunities. Big business opportunities.

As people worldwide search for ways to recharge, focus, and deepen their personal wellness practices, hotels that get in on this trend are poised to see substantial returns.

Why? Because travelers are no longer just looking for a place to stay. They’re looking for experiences that add value to their lives and help them disconnect from the chaos of everyday life. And they’re willing to pay premium prices for it.

Searches for “mindfulness retreats” have surged by a massive 170% this year alone, with the wellness tourism industry now estimated to hit over $1 trillion in revenue.

It’s time to ask yourself: How much of this wellness market share is your hotel capturing?

The Power of Partnering with Yoga & Wellness Retreat Leaders

Imagine having a partner who books out 10-20 rooms at your hotel not just once but multiple times a year. That’s what a yoga or wellness retreat leader can bring to the table. Retreat leaders look for serene, inspiring locations where their clients can fully immerse themselves in a wellness experience—and they’re constantly on the lookout for places to bring their retreats.

One single partnership with a yoga retreat leader who hosts four retreats a year can generate upwards of $240,000 annually for your hotel. Multiply that by a few more leaders, and you’re looking at a powerful revenue stream that keeps rooms booked, amenities utilized, and your property buzzing with guests who will come back even beyond the retreat.

Why the Wellness Market Isn’t Slowing Down

Wellness tourism is growing—fast. Driven by a global focus on mental health, mindfulness, and self-care, people from all walks of life are prioritizing wellness experiences over standard vacations. Wellness travelers are often high-spending guests who value quality, comfort, and tailored experiences, making them ideal clientele for hotels that provide premium, unique settings for retreats.

How to Make Your Hotel Stand Out to Retreat Leaders

Knowing that retreat leaders have numerous hotel options, it’s essential to make your property stand out.

Here’s how:

  1. Create Relationships: Start reaching out to retreat leaders who align with your property’s vibe. Do some research on social media platforms like Instagram or LinkedIn, where many retreat leaders build their businesses and audiences.

  2. Offer Wellness-Focused Amenities: Whether it’s a dedicated yoga studio, a menu of organic foods, or spa treatments, ensure your hotel has amenities that wellness travelers and retreat leaders will find attractive.

  3. Invest in an Instagram Strategy: Wellness and yoga retreat leaders often find venues through Instagram, so having a curated, engaging presence is crucial. Showcase your best features, and create content that speaks directly to the retreat leader's needs and vision.

  4. Use Our Free “Yoga Retreat Riches” Playbook: If you’re serious about attracting this high-value market segment, download our free playbook. “Yoga Retreat Riches” walks you through the revenue potential and provides a roadmap for building those invaluable partnerships with retreat leaders—all without needing to rely on paid ads.

The takeaway? The wellness market isn’t slowing down, and the demand for mindfulness and wellness retreats will only increase in 2025. Aligning your hotel with these high-revenue potential partnerships could add up to $1 million or more in bookings per year. If you’re ready to capture this momentum and secure your hotel’s place in the future of wellness tourism, don’t sleep on this opportunity.

Ready to get started? Click here to get our free “Yoga Retreat Riches” Playbook and start connecting with retreat leaders today.

4 OBJECTIVES TO INCLUDE IN YOUR (HOTEL, YOGA, OR SPA) SOCIAL MEDIA STRATEGY

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Struggling to create social media content? 

Rather than have a long, expanded intro, we’ll get right to the point. Establishing objectives for your social media content saves you time, money and energy. It also delivers the audience loyalty, engagement and ultimately sales that you’re after. Incorporate these objectives below and notice how much easier it feels to create content. If someone else creates your social media content, forward them this article. 

 
Perfect Wave Marketing offers Social Media marketing for hotels spas and yoga.png
 

4 OBJECTIVES TO INCLUDE IN YOUR SOCIAL MEDIA STRATEGY IF YOU RUN A HOTEL OR WELLNESS BUSINESS

#1 Your posts should….CREATE COMFORTABILITY

Open the door for conversations between your brand and your audience. The words you post and the images you use should have the intention of making your audience feel comfortable enough to leave comments, ask questions, and send you messages. 

What would you do when a customer or guest walks through your doors in person? You’d welcome them, anticipate their needs and help them to feel comfortable so they stay longer, tell their friends about their experience and then return often. 


#2 Your posts should….CLARIFY WHO WOULD BENEFIT FROM WHAT YOU OFFER

The words and images you use in your social media content should clearly speak to the person you want to attract. Instead of going general and trying to appeal to everyone in your content, get clear about who your brand is for and who would benefit most from what you offer. Then write like you’re writing just for that person. 

Some people prefer Miami beaches, some prefer the Rockies. 

Some people love yoga and some love high intensity workouts.

Don’t waste energy trying to make what your business offers appeal to everyone. It will never happen and you don’t need it to. 

By being very clear in your copy about who your audience is, you make it easier for them to find you. 


#3 Your posts should….ESTABLISH FAMILIARITY WITH YOUR BRAND


Use social media to help your audience become familiar with your business. Educate them on your offers, what you’re known for, how you can help, what you can provide. When your audience is familiar with you, they can recommend you. 

You know your business inside and out. Never assume your audience does. 

Much about marketing is repetition. If you’re consistent with your social media marketing you’ll have new eyes on your brand this week compared to last. This means just because you posted something last month, doesn’t mean anyone new coming in saw it. 

#4 Your posts should….ASK FOR THEIR CONSIDERATION

Of course it is entirely possible for sales to be made directly from your social media platforms. 

However, one of your social media goals should be to get people to consider what you’re offering.

Inviting your audience to consider you has different energy than asking for a sale.

The next time you write copy begin with this prompt:

“What would I like my Instagram audience to consider when it comes to my services, location, brand, offers, decor, food, classes, employees…..?”

What comes to mind with this question? Your answers should fill your social media editorial calendar for months with high quality content. 

Ready to have first class social media content created for your brand? Contact us today.