Struggling to create social media content?
Rather than have a long, expanded intro, we’ll get right to the point. Establishing objectives for your social media content saves you time, money and energy. It also delivers the audience loyalty, engagement and ultimately sales that you’re after. Incorporate these objectives below and notice how much easier it feels to create content. If someone else creates your social media content, forward them this article.
4 OBJECTIVES TO INCLUDE IN YOUR SOCIAL MEDIA STRATEGY IF YOU RUN A HOTEL OR WELLNESS BUSINESS
#1 Your posts should….CREATE COMFORTABILITY
Open the door for conversations between your brand and your audience. The words you post and the images you use should have the intention of making your audience feel comfortable enough to leave comments, ask questions, and send you messages.
What would you do when a customer or guest walks through your doors in person? You’d welcome them, anticipate their needs and help them to feel comfortable so they stay longer, tell their friends about their experience and then return often.
#2 Your posts should….CLARIFY WHO WOULD BENEFIT FROM WHAT YOU OFFER
The words and images you use in your social media content should clearly speak to the person you want to attract. Instead of going general and trying to appeal to everyone in your content, get clear about who your brand is for and who would benefit most from what you offer. Then write like you’re writing just for that person.
Some people prefer Miami beaches, some prefer the Rockies.
Some people love yoga and some love high intensity workouts.
Don’t waste energy trying to make what your business offers appeal to everyone. It will never happen and you don’t need it to.
By being very clear in your copy about who your audience is, you make it easier for them to find you.
#3 Your posts should….ESTABLISH FAMILIARITY WITH YOUR BRAND
Use social media to help your audience become familiar with your business. Educate them on your offers, what you’re known for, how you can help, what you can provide. When your audience is familiar with you, they can recommend you.
You know your business inside and out. Never assume your audience does.
Much about marketing is repetition. If you’re consistent with your social media marketing you’ll have new eyes on your brand this week compared to last. This means just because you posted something last month, doesn’t mean anyone new coming in saw it.
#4 Your posts should….ASK FOR THEIR CONSIDERATION
Of course it is entirely possible for sales to be made directly from your social media platforms.
However, one of your social media goals should be to get people to consider what you’re offering.
Inviting your audience to consider you has different energy than asking for a sale.
The next time you write copy begin with this prompt:
“What would I like my Instagram audience to consider when it comes to my services, location, brand, offers, decor, food, classes, employees…..?”
What comes to mind with this question? Your answers should fill your social media editorial calendar for months with high quality content.
Ready to have first class social media content created for your brand? Contact us today.
