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From an Under-the-Radar Retreat Company to an Established Global Wellness Travel Brand
How a straightforward social media engagement evolved into a nearly decade-long growth partnership—and helped make One Yoga Global’s hidden value visible, credible and in demand.
Retreatson the 2027 calendar, and growing
Countrieswhere retreats have been led to date
Renewalsconsecutive annual contracts
Business growthin the founder’s own words
A decade of growth—in one view.
- Client
- One Yoga Global
- Industry
- Wellness Travel + International Retreats
- Partnership
- 2016–Present
- Coconut Creative’s Role
- Growth and Brand Strategy Partner
- Starting Point
- A grassroots business with a handful of retreats, one or two retreat leaders, a presence in only a couple of countries and limited digital visibility.
- Current Scale
- 32+ retreats and growing on the 2027 calendar across 12+ countries, with new destinations, expanding partnerships and a loyal base of returning retreat leaders and travelers. Retreats led in 18+ countries around the world to date.
- Relationship
- Annual contracts renewed every year since 2016.
The product was exceptional. The market simply couldn’t see it yet.
One Yoga Global did not have a product problem. It had a visibility problem.
Founder Laura Forsyth had already created something unusually good: deeply researched destinations, firsthand local relationships, thoughtful itineraries, responsible tourism partnerships and a business model that removed an enormous amount of work from retreat leaders.
But the market could not yet see what made the company exceptional.
In 2016, Laura engaged Coconut Creative Agency to establish a social media presence and send approximately two emails per month. Ashley looked beyond the original assignment, recognized the larger growth opportunity and began building the market perception around the value already inside the business.
What began as a straightforward social media engagement evolved into a nearly decade-long growth partnership. Together, Coconut Creative and One Yoga Global built the positioning, credibility, visibility and demand infrastructure that supported the company’s expansion from a handful of retreats into an established international wellness travel brand.
The value was already there. The job was to make it impossible to miss.
Laura had already built the ingredients of an extraordinary brand:
- Immersive itineraries designed through firsthand destination research
- Trusted relationships with accommodations, guides, excursion providers, wildlife conservancies and local partners
- Experiences intentionally created away from heavily touristed routes while still revealing the best of each country
- A commitment to supporting local people, culture, land and wildlife
- A high-touch operating model that handled the heavy planning and administrative work for retreat leaders
The opportunity was not to manufacture a better story. It was to identify the story that was already true, sharpen the distinction and make the market understand why it mattered.
One brand. Three audiences. One interconnected demand engine.
One Yoga Global needed to become desirable and trustworthy to two different customers at the same time—and eventually to a third audience whose belief could accelerate growth.
The Wellness Traveler
These people will take me somewhere extraordinary, care for me along the way and give me an experience I could not easily create for myself.
The marketing needed to speak to people seeking more than a vacation: wellness, rest, restoration, meaningful connection and a quieter, more thoughtful way to experience the world.
The Retreat Leader
I can put my reputation, my community and my livelihood in One Yoga Global’s hands.
Ashley recognized that One Yoga Global was not simply selling destinations to teachers. It was removing the operational burden that often prevents talented yoga and wellness professionals from leading international retreats. Laura had already researched the country, built the local partnerships, shaped the itinerary, coordinated the accommodations and experiences and contributed to marketing the retreat. The leader could arrive and focus on what they did best: lead.
The Strategic Partner
A credible organization to collaborate with—and attach a reputation to.
As the brand matured, respected wellness companies also needed to see One Yoga Global as a credible organization they would be proud to collaborate with and attach their own reputation to.
A strong, consistent online presence became more than marketing. It became proof—helping open the door to giveaways, collaborations and access to complementary audiences at scale.
From isolated marketing tactics to a connected growth ecosystem.
Turn Hidden Strengths Into a Differentiated Market Position
The first priority was to make One Yoga Global’s true competitive advantages impossible to miss: original itineraries, responsible tourism, trusted in-country relationships, deep operational support for retreat leaders and a level of care that cheaply assembled retreat experiences could not replicate.
Build Credibility, Not Just Content
Every touchpoint had to strengthen trust. Copy, imagery, email, social content, traveler stories, retreat-leader visibility and five-star reviews were used together to show the care behind the experience and position the company as a credible choice for both travelers and professional partners.
Expand Discovery Beyond Social Media
Ashley identified opportunities in search, Google reviews and YouTube so the brand could be discovered by people beyond its existing social audience. The move into YouTube created a new discovery engine, brought record numbers of viewers to the website and extended the life and reach of the company’s travel content.
Create Destination-Specific Growth Paths
As the business expanded, Laura trusted Ashley to help grow separate destination brands focused on Iceland and Switzerland. These dedicated presences supported retreat-leader growth and helped fill retreats in those countries.
Set Up Systems That Turn Attention Into Demand
Coconut Creative built repeatable systems behind the visibility: consistent content and email rhythms, audience capture, subscriber growth, destination-interest segmentation, review generation, cross-channel discovery and partnership outreach.
These systems meant the brand was not relying on isolated campaigns or rented social reach. Attention could be captured, organized and carried forward—creating an owned audience and clearer signals about where travelers wanted to go next.
Keep a Finger on the Pulse of Wellness Travel
Ashley continuously monitored the direction of wellness tourism—not merely social media trends—and translated relevant shifts into positioning, copy, visual storytelling, channel strategy and partnership ideas for One Yoga Global.
Rather than treating social media, email, search, YouTube, reviews and collaborations as separate activities, she looked across the entire growth ecosystem for ways to increase visibility, strengthen credibility and connect the brand with the people whose belief mattered.
From a handful of retreats to an established global wellness travel brand.
At the Beginning
- A grassroots business with approximately three to four retreats
- One or two retreat leaders
- Retreats operating in only one or two countries
- Limited digital visibility
- An initial assignment focused on social media and approximately two emails per month
Going Into 2027
- 32+ retreats and growing annually
- 12+ countries represented on a single year’s calendar
- Retreats led in 18+ countries and destinations around the world to date
- New-country expansion, including Morocco and Finland
- Dozens of retreat-leader partnerships developed across the growth period
- An estimated 50–60% retreat-leader retention rate, with new leaders continuing to enter the roster
- Loyal travelers who return for multiple One Yoga Global retreats
- Dedicated destination brands supporting Iceland and Switzerland
- Regular strategic collaborations with established wellness brands
- Ten consecutive annual contract renewals with Coconut Creative
32+ retreats across 12+ countries on the 2027 calendar.
The business grew 4X—and the partnership kept going.
“Ashley helped 4X our business.”— Laura Forsyth, Founder, One Yoga Global
This testimonial was provided several years ago. The partnership—and the growth—continues.
The numbers behind the momentum.
Website Growth
Aug 2025 – Aug 2026First-time visitorsPeople who visited the One Yoga Global website for the first time during the analyzed period—introducing tens of thousands of new prospective travelers and retreat leaders to the brand.
Active users
Avg. engagement time
YouTube Discovery
Strategy launched in 2025Viewssince beginning the YouTube strategy in 2025
Year over yearViews versus the comparable prior-year period
Viewsgenerated in a recent reporting period
Subscribers from one Shortfrom 2,910 views
The YouTube strategy began within the last year. These are the results of roughly twelve months—not ten years.
YouTube is now another discovery engine for people who may otherwise never have encountered One Yoga Global.
Email + Owned Audience
Aug 2025 – Aug 2026Average open rates consistently remain above 45% for every email send—nearly 17 percentage points above the 28.21% Travel and Tourism benchmark reported by Constant Contact for the first quarter of 2026. That consistency signals an audience that is not merely growing, but actively paying attention.
Annual unsubscribesFell approximately 70% to an all-time low
A custom audience-capture system—strategized, built out and launched.
Nine months in. A funnel system customized specifically to create and strengthen relationships with current retreat-goers and retreat partners—and to attract new people to sign up for retreats going forward. The aim: stronger brand credibility, deeper trust and more signups.
And momentum continues to build every month.
The result is not simply a larger audience. It is a more useful audience—one the company can understand, segment and serve without exhausting subscriber trust.
Reputation + Retention
Third-party proof- Detailed five-star Google reviews now arrive regularly, often multiple times a week
- Guests frequently include their own travel photos—powerful third-party proof of the experience
- A loyal traveler base books repeatedly, with some guests joining multiple retreats in a single year
A client does not renew an outside growth partner for nearly a decade unless the relationship is creating sustained value.
What travelers are saying about One Yoga Global.
All of these arrived recently—a reputation that has grown year after year.
★★★★★“One Yoga Global held space and attended to every detail of this extraordinary retreat in the Andes of Peru.”
★★★★★“I’ve traveled on three separate trips with One Yoga Global and each time I can confidently say they just keep getting better.”
★★★★★“One Yoga Global does an amazing job of vetting guides and places. The trip to Machu Picchu and surrounding areas was beyond my expectations!!”
★★★★★“I’m honestly at a loss for words trying to capture the depth of this experience… Laura’s expertise and attention to every detail of the experience were nothing short of exceptional.”
★★★★★“I have been on 3 adventures with them (Scotland and Kenya twice!) and have a 4th on the books.”
★★★★★“Such a great organization! Best customer service and all questions answered! Look forward to retreating with them again soon!”
Website, email and social figures reflect August 2025 – August 2026 compared with the prior period. Reviews are from One Yoga Global guests on Google.
Exceptional businesses do not always need a better product. Sometimes they need the right person to reveal its value.
This is not a story about posting more content.
It is a story about recognizing the latent value already sitting inside an exceptional business, understanding why the market was not fully recognizing it and building the positioning, proof, visibility, relationships and systems that made that value easier to see—and easier to choose.
The product was already exceptional. Ashley helped make its value visible.
Is your brand’s value hiding in plain sight?
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