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From an Under-the-Radar Retreat Company to an Established Global Wellness Travel Brand
How a straightforward social media engagement evolved into a nearly decade-long growth partnership—and helped make One Yoga Global’s hidden value visible, credible and in demand.
The business grew 4X—and the partnership kept going.
“Ashley helped 4X my business.”— Laura Forsyth, Founder, One Yoga Global
This testimonial was provided several years ago. The partnership—and the growth—continues.
Request a Growth ConversationA decade of growth—in one view.
- Client
- One Yoga Global
- Founded
- Austin, Texas, by Laura Forsyth
- Industry
- Wellness Travel + International Retreats
- Partnership
- 2016–Present · Growth and Brand Strategy Partner
Retreatson the 2027 calendar, and growing
Countrieswhere retreats have been led to date
Renewalsconsecutive annual contracts
The value was already there. The market simply couldn’t see it yet.
One Yoga Global did not have a product problem. It had a visibility problem.
Founder Laura Forsyth had already created something unusually good: deeply researched destinations, firsthand local relationships, thoughtful itineraries, responsible tourism partnerships and a business model that removed an enormous amount of work from retreat leaders.
In 2016, Laura engaged Ashley to establish a social media presence and send approximately two emails per month. Ashley looked beyond the original assignment, recognized the larger growth opportunity and began building the market perception around the value already inside the business.
From a handful of retreats to an established global wellness travel brand.
At the Beginning
- One or two retreat leaders
- Limited digital visibility
- An initial assignment focused on social media and approximately two emails per month
Going Into 2027
- New-country expansion, including Morocco and Finland
- Dozens of retreat-leader partnerships developed across the growth period
- Dedicated destination brands supporting Iceland and Switzerland
- Regular strategic collaborations with established wellness brands
One brand. Three audiences. One interconnected demand engine.
One Yoga Global needed to become desirable and trustworthy to two different customers at the same time—and eventually to a third audience whose belief could accelerate growth.
The Wellness Traveler
These people will take me somewhere extraordinary, care for me along the way and give me an experience I could not easily create for myself.
The marketing needed to speak to people seeking more than a vacation: wellness, rest, restoration, meaningful connection and a quieter, more thoughtful way to experience the world.
The Retreat Leader
I can put my reputation, my community and my livelihood in One Yoga Global’s hands.
Ashley recognized that One Yoga Global was not simply selling retreat itineraries to teachers. It was removing the operational burden that often prevents talented yoga and wellness professionals from leading international retreats. Laura had already researched the country, built the local partnerships, shaped the itinerary, coordinated the accommodations and experiences and contributed to marketing the retreat. The leader could arrive and focus on what they did best: lead.
The Strategic Partner
A credible organization to collaborate with—and attach a reputation to.
As the brand matured, respected wellness companies also needed to see One Yoga Global as a credible organization they would be proud to collaborate with and attach their own reputation to.
A strong, consistent online presence became more than marketing. It became proof—helping open the door to giveaways, collaborations and access to complementary audiences at scale.
From isolated marketing tactics to a connected growth ecosystem.
Turn Hidden Strengths Into a Differentiated Market Position
The first priority was to make One Yoga Global’s true competitive advantages impossible to miss: original itineraries, responsible tourism, trusted in-country relationships, deep operational support for retreat leaders and a level of care that cheaply assembled retreat experiences could not replicate.
Build Credibility, Not Just Content
Every touchpoint had to strengthen trust. Copy, imagery, email, social content, traveler stories, retreat-leader visibility and five-star reviews were used together to show the care behind the experience and position the company as a credible choice for both travelers and professional partners.
Expand Discovery Beyond Social Media
Ashley identified opportunities in search, Google reviews and YouTube so the brand could be discovered by people beyond its existing social audience. The move into YouTube created a new discovery engine, brought record numbers of viewers to the website and extended the life and reach of the company’s travel content.
Create Destination-Specific Growth Paths
As the business expanded, Laura trusted Ashley to help grow separate destination brands focused on Iceland and Switzerland. These dedicated presences supported retreat-leader growth and helped fill retreats in those countries.
Set Up Systems That Turn Attention Into Demand
Coconut Creative built repeatable systems behind the visibility: consistent content and email rhythms, audience capture, subscriber growth, destination-interest segmentation, review generation, cross-channel discovery and partnership outreach.
Keep a Finger on the Pulse of Wellness Travel
Ashley continuously monitored the direction of wellness tourism—not merely social media trends—and translated relevant shifts into positioning, copy, visual storytelling, channel strategy and partnership ideas for One Yoga Global.
I want to retreat!
We’d love to have you. Where are you dreaming of going?
Iceland
Here’s everything about One Yoga Global’s Iceland retreats. Want first access to new dates? Share your email.
Added to email list · Interest: Iceland
Social Media Lead-Capturing Systems
Every “I want to retreat!” becomes a conversation, a subscriber and a lead. Custom-built and launched in early 2026—nine months in.
- Someone raises a hand on social mediaA comment or message like “I want to retreat!”
- The system replies instantlyA custom automated conversation, day or night.
- They become an email subscriberOn a list One Yoga Global owns, not rented social reach.
- They name where they want to goA first-party demand signal for future retreats.
Conversations started
New email subscribers
Destination requests
Momentum builds every month.
The numbers behind the momentum.
Every result below comes from the most recent year alone: August 2025 – August 2026.
Website Growth
Aug 2025 – Aug 2026First-time visitorsPeople who visited the One Yoga Global website for the first time during the analyzed period—introducing tens of thousands of new prospective travelers and retreat leaders to the brand.
Active users
Avg. engagement time
YouTube Discovery
Strategy launched in 2025Viewssince beginning the YouTube strategy in 2025
Year over yearViews versus the comparable prior-year period
The YouTube strategy began within the last year. These are the results of roughly twelve months—not ten years.
Email Campaigns
Aug 2025 – Aug 2026on average, for every email send
Nearly 17 percentage points above the Travel and Tourism benchmark (Constant Contact, first quarter of 2026).
in audience unsubscribes
Annual unsubscribes fell approximately 70% to an all-time low.
Reputation + Retention
Third-party proof- Detailed five-star Google reviews now arrive regularly, often multiple times a week
- Guests frequently include their own travel photos—powerful third-party proof of the experience
- A loyal traveler base books repeatedly, with some guests joining multiple retreats in a single year
A client does not renew an outside growth partner for nearly a decade unless the relationship is creating sustained value.
What travelers are saying about One Yoga Global.
All of these arrived recently—a reputation that has grown year after year.
★★★★★“I’ve traveled on three separate trips with One Yoga Global and each time I can confidently say they just keep getting better.”
★★★★★“I have been on 3 adventures with them (Scotland and Kenya twice!) and have a 4th on the books.”
Website, email and social figures reflect August 2025 – August 2026 compared with the prior period. Reviews are from One Yoga Global guests on Google.
Exceptional businesses do not always need a better product. Sometimes they need the right person to reveal its value.
The product was already exceptional. Coconut Creative helped make its value visible.
Is your brand’s value hiding in plain sight?
Coconut Creative Agency partners with travel, hospitality and wellness brands. Each engagement begins with one conversation about where your strongest growth opportunities are.
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