Most independent hotels sense that wellness and yoga retreats are lucrative.

Few know how to pursue them strategically.

Retreat leaders evaluate properties differently than leisure travelers or wedding groups.
They look for instant visual cues, clear positioning, responsive sales teams, and operators who understand multi-day group dynamics.

When those signals are missing, they move on, even if the property itself is perfect.

Owners bring me in when they want to stop experimenting and start building retreat demand as a core revenue pillar rather than a side project.

During a residency, I step inside the business as a

Fractional Director of Retreat Revenue.

I’m not advising from afar.

I work alongside ownership and leadership teams to evaluate the property’s true retreat potential, reposition how it shows up in the market, and redesign how retreat business is pursued, closed, and repeated.

Some engagements are short diagnostics.

Others become month-long residencies with follow-on virtual leadership.

Every one is designed around revenue.

Why Owners Call Me

Most advisors see retreats from one angle.

Marketing agencies.
Tourism consultants.
Event planners.

My career spans every side of the transaction:

• leading group sales inside branded hotels early in my career
• founding an award-winning destination and hospitality agency
• advising boutique properties on commercial strategy
• working directly with retreat operators and wellness brands
• helping launch new hotels and wellness-led developments
• securing top-tier travel media for independent properties

This combination — operations, sales floors, buyer psychology, and market positioning — is rare.

It is also what determines whether retreats become opportunistic…or predictable.

What I Build Inside Your Property

Residencies revolve around one objective:

Make your property unmistakably attractive to yoga retreat leaders/operators and convert that demand into repeat bookings year after year.

On-site, I focus on:

• repositioning your property visually and verbally across your website and social platforms so retreat leaders instantly recognize fit

• sharpening messaging that attracts aligned operators and repels poor-fit groups

• redesigning your group-sales approach for multi-day retreat bookings

• training your team to proactively identify, pursue, and nurture retreat leaders

• building repeat-booking strategies so strong partners return annually

• creating outbound pipelines to high-quality yoga operators

• establishing partnership channels with retreat brands and wellness networks

• converting shoulder seasons into retreat-focused revenue windows

• protecting every inquiry with faster response systems and smarter workflows

• advising ownership on long-term retreat positioning and expansion

Once the strategy is locked, my senior team and I support execution through systems, automation, research, creative, and follow-on virtual advisory so the property keeps scaling long after I leave.

What a Handful of Retreats Can Change for a Small Property

Consider a 15–25 room boutique hotel:

• 5–10 retreats per year
• 5–7 night stays
• partial or full buyouts
• conservative room rates

That alone can represent hundreds of thousands in incremental annual room revenue.

Add food & beverage, spa utilization, excursions, private events, and repeat operators.

Now scale that to 12–15 retreats annually.

This is how independent properties quietly build a second seven-figure revenue pillar without adding inventory.

My work is designed to make that outcome systematic.

Why Now

Wellness travel continues to expand.

Yoga retreats sit at its most commercially powerful edge: long stays, buyouts, elevated spend, and operators who rebook year after year.

Properties that establish clear retreat positioning now will dominate their markets for the next decade.

Those who wait will compete on price.

First Step:

Every engagement begins with a short property review and exploratory conversation.

If the fit is strong, I’ll recommend the right format.