Marketing Audit with Action Plan

This is great for hotels that:

  1. Are experiencing little to no interest from wellness groups from their marketing efforts

  2. You need help knowing what type of content to share on social media to attract bookings

  3. You want to execute your marketing yourself, you have the resources to do it

  4. You’d benefit from a step by step action plan of what do to on social media in order to book more groups

Includes:

  1. Analysis of your social media content, website content and anywhere else you’re selling or mentioning your wellness offers. 

  2. Step by step action plan with list of improvements, what to do exactly with examples to improve your content to start attracting wellness groups on social media.

  3. One 2 hour virtual consult to review the action plan, answer your questions and set you up for success executing this action plan yourselves.


Time Frame: 

3 weeks

Fee:

$3500.00 USD

“Ashley Steinmetz showed us exactly how to position our hotel to be in high demand from wellness retreat leaders. Our hotel is even being recognized by big travel names like National Geographic as a result of our Instagram content.

We are busier than ever before with group interest not just from wellness retreat leaders, but also from solo travelers, couples, and other group types.

If you want to attract wellness tourism to your hotel and be in high demand from wellness seeking travelers and groups, we highly recommend you partner with Ashley Steinmetz.”
— — January 2024 Recommendation from Raneem and Naseem Sawan, owners of The Lighthouse Hotel & Spa on Little Corn Island, Nicaragua

One Month Consulting Package

For hotels ready to increase their group sales revenue by $1 Million + or more. You’re doing your marketing and sales yourself. This is great for hotels that want a complete understanding of their hotel’s:

  1. Retreat Leader Avatar. This is the wellness tourist that is a perfect match for your property.

  2. Differentiators. What makes your hotel unique. This is why a wellness group would choose your property.

  3. Packages. What you will offer specifically for wellness groups.

  4. Offers. How you will position these packages so they sell.

  5. Attraction (Marketing) Strategy. What you will share on social media to attract bookings from retreat leaders.

  6. Outreach Strategy. Who you’ll reach out to, where and what you’ll say to retreat leaders.

  7. Sales Strategy. Once retreat leaders are interested, this is how you get them to book.

  8. Fulfillment. How you’ll deliver an exceptional experience for wellness groups.

  9. Return Strategy. Getting retreat leaders to rebook their next retreat before they check out.

Includes:

  • In depth written sales and marketing strategy customized to your property and goals. Includes the nine points above.

  • Four 1 on 1 consulting sessions with me training you in each of the line items above so you feel absolutely confident marketing and selling to retreat leaders so you can meet your group revenue goals.

Timeframe for Delivery:

30 days

Fee:

$8,000.00 USD

Optional Add On: Two months of consulting, advising you while you’re executing the marketing and sales strategy. We’ll monitor your social media and make suggestions and be available via email to you as your questions come up

Fee with Two Month Consulting Add On:

$11,000.00 USD


Note: Ongoing monthly consulting is available.

Done For You

Coconut Creative will execute your marketing strategy for you. 

Includes: 

  • Written Sales and Marketing Strategy which will guide the content, sales and outreach strategy we implement for you

  • Monthly package executing your sales strategy, which means we’ll take care of posting on social media, reaching out to retreat leaders and 

This is a custom package based on your property size and where we’ll be focusing our efforts.

Fee:

Starts at $3500.00 USD per month. Pricing depends on size of hotel and number of marketing channels.