WIN YOUR OWN PUBLICITY AS OFTEN AS YOU WANT

Public Relations Training

Learn exactly how to win publicity for your business.

Avoid high monthly fees from retaining a PR agency.

HERE’S A SECRET

YOU ARE WAY MORE EQUIPPED TO WIN PUBLICITY FOR YOUR COMPANY THAN AN AGENCY.

You and your employees know your business best. The culture, the stories, what’s happening, what’s about to happen, your services, products, your location…YOU KNOW BEST. You’re ahead of the curve and way ahead of any PR agency. In fact, you are actually way more likely to win your own publicity than any PR agency. This might sounds nuts coming from a PR agency but it’s the truth. You know your company way better than anyone else.

WHAT YOU NEED TO WIN PUBLICITY AS OFTEN AS YOU WANT

Let’s start with what you don’t need. You don’t need a communications or marketing degree. You don’t need to have worked as a PR professional.

YOU NEED TWO THINGS TO WIN YOUR OWN PUBLICITY

One or more people who you want to put in charge of winning the business publicity. These people can also be doing other things. You don’t need a full time PR person if you don’t want.

2. A guideline on how to win publicity that you can follow.

WHAT TO EXPECT IN THIS PR TRAINING

This is a multi-day training in person at your property. Virtual training and training at another location if you don’t have a physical property is also offered.

You’ll learn:

How to win LOCAL and NATIONAL publicity in

Print (magazines, newspapers), Online (blogs, news sites, magazines),

Podcasts, Television, and Radio.

BY THE END OF YOUR PR TRAINING YOU’LL KNOW:

√ How to use publicity to become the GO TO in your industry

√ Who to reach out to in the media and what to say

√ How to come up with newsworthy story angles that journalists love

√ Etiquette for working with the media to increase your chances of publicity

√ How to write magnetic pitches

√ How to curate a media list (we’ll build your list with contact info together)

√ What to do once you win publicity

√ How to leverage publicity wins to win even more press coverage

√ Integrating your publicity wins with your social media, email and online marketing

√ Using publicity to get more sales

PLUS

Together, we’ll create your Publicity Playbook customized to your business and goals of winning publicity. Refer to this playbook for ongoing publicity wins.