HERE’S A SECRET
YOU ARE WAY MORE EQUIPPED TO WIN PUBLICITY FOR YOUR COMPANY THAN AN AGENCY.
You and your employees know your business best. The culture, the stories, what’s happening, what’s about to happen, your services, products, your location…YOU KNOW BEST. You’re ahead of the curve and way ahead of any PR agency. In fact, you are actually way more likely to win your own publicity than any PR agency. This might sounds nuts coming from a PR agency but it’s the truth. You know your company way better than anyone else.
KNOWN. TRUSTED. IN DEMAND.
You’re the best at what you do. More people should know so they can do business with you.
That’s where we come in.
An award winning public relations agency that is as of 2021 (SURPRISE!) training businesses to win their own publicity, we show you how to go from unnoticed to being in high demand.
No public relations experience necessary.
JUST RELEASED IN 2021
LIMELIGHT TRAINING
[Limelight]Renowned and recognized in a given field or domain
Known about by many people
The center of public attention, interest, or notoriety.
This multi-day stealth training has you learning from one of the world’s top public relations professionals, Ashley Steinmetz.
During this training, Ashley will uncover highly valuable opportunities you can act on to bring you massive exposure from your target audience right now. Together you’ll create a PUBLIC RELATIONS PLAYBOOK that takes you from unnoticed to in demand. If you want to be seen, trusted, command premium prices, increase your sales and bring massive exposure and attention to your business - this training is for you.
This training is for you if you love the idea of being able to pitch and win publicity yourself (or your team) for your business.
Openings, launchings of new services or products, employee spotlights, putting your biz on the map, wanting more customers and clients, having to introduce your business, needing to establish trust — are all examples of how publicity can help you. Regular publicity keeps you in consistent demand.
YOU NEED 2 THINGS TO WIN
YOUR OWN PUBLICITY
One or more people who you want to put in charge of winning the business publicity. These people can also be doing other things. You don’t need a full time PR person if you don’t want.
2. A guideline on how to win publicity that you can follow.
LEARN:
How to win LOCAL and NATIONAL publicity in:
√ Print (magazines, newspapers)
√ Online (blogs, news sites, magazines),
√ Podcasts,
√ Television,
√ and Radio.
Businesses who have taken this training have landed publicity in major outlets
Entrepreneur Magazine, Yoga Journal, Reader’s Digest, Shape, and Forbes - as well as created profitable partnerships and local publicity opportunities within their community.
LIMELIGHT TRAINING HIGHLIGHTS
Get crystal clear and confident on your unique positioning. This will take your business from basic and blending in to being a magnetic business - literally pulling in those that desire what you offer.
Identify exactly where to be to win over your audience. No two businesses have the same PR plan. Based on your unique business, Ashley will help you identify what media outlet(s) types are best for you based on what works best for your business. Podcasts, blogs, magazines, online sites, and TV are just a handful of outlets and opportunities.
Curate a contact list of perfect fit media outlets. We’ll create a list with current contact info for all the media outlets that become a part of your new Public Relations plan. Know exactly who to contact and how.
Learn to pitch like a PR pro. The best people to pitch a media outlet are already inside the business. We said it. It’s not agencies. We will, however, give you all the things to say so you can send a pitch that’s a slam dunk.
You won publicity! Now…Let’s go bigger! Find out how to leverage publicity for even bigger publicity. This is the gift that keeps on giving and you’ll be taught exactly how to squeeze as much exposure, for as long as possible from one win - plus use your most recent win to get more and bigger wins in other media outlets.
Provided at your location or a location near your business (or virtually).
Available for businesses with one to multiple locations.
YOUR TEACHER, ASHLEY STEINMETZ
TAKING YOU FROM UNNOTICED TO IN DEMAND
Founder of Award Winning Marketing and Public Relations firm, Perfect Wave Marketing - Ashley Steinmetz has been in public relations since 2005 and has helped businesses around the globe go from unnoticed to in demand.
Using the principles of public relations, she knows exactly how to position your business as the top choice in your industry, establishing trust, opening doors, increasing profits and creating massive exposure in the least amount of time possible. She’s won clients media coverage in top tier outlets such as USA Today, Travel + Leisure, The New York Times and Conde Nast in print and on podcasts, radio, and TV shows.
In 2021, she released the LIMELIGHT TRAINING, an in person multi-day training where she teaches businesses to confidently pitch and land publicity as often as they want eliminating the need to hire an outside PR agency at a steep price and for a long term commitment.
BY THE END OF YOUR PR TRAINING YOU’LL KNOW:
√ How to use publicity to become the GO TO in your industry
√ Who to reach out to in the media and what to say
√ How to come up with newsworthy story angles that journalists love
√ Etiquette for working with the media to increase your chances of publicity
√ How to write magnetic pitches
√ How to curate a media list (we’ll build your list with contact info together)
√ What to do once you win publicity
√ How to leverage publicity wins to win even more press coverage
√ Integrating your publicity wins with your social media, email and online marketing
√ Using publicity to get more sales
YOUR PUBLICITY PLAYBOOK
Plus, together we’ll create your Publicity Playbook customized to your business and goals of winning publicity. Refer to this playbook for ongoing publicity wins.
PR TRAINING IS FOR YOU IF YOU
√ Want to build credibility and trust with your audience.
√ Want to increase your visibility 1000x than where it is now.
√ Want to be the GO TO in your industry
√ Want to be first choice among above your competitors
√ Want to put your business in the spotlight and establish it as a leader.
√ Want to charge premium fees.
IMAGINE…
Getting on the map for your expertise
Meeting your goals for sales
Being first choice in your industry
Creating powerful relationships with the media.
Experiencing sustainable, long term success.
Winning media coverage in the outlet you’re after
Having a confident individual or team at your property who can add PR to their skill set
Learning how to navigate the media (tv, magazines, influencers, online sites, podcasts and radio)
Not paying an agency a huge fee with a long term contract and still winning media coverage
Ready to put your business in the Limelight?
Set up a complementary 20 minute consultation to see if this training is an excellent fit.
